Negative keywords make your AdWords account run smoother and reduce wasted spend. In this post we look at how negative keywords cab be identified and provide some ready-to-go keywords for you to copy and paste, right into your own AdWords campaigns.
Single Keyword Ad Groups are a great tool in your AdWords arsenal. Optimising your campaigns performance has never been more important and by adopting single keyword ad groups you can deliver extremely relevant, highly specific adverts to your potential customers. Lets consider why Single Keyword Ad Groups should be high
If you run an e-commerce business and sell online through your website in Ireland something exciting happened in the build up to Christmas. That is Google shopping was finally rolled out to Irish Google AdWords advertisers. This posts gives you the background to shopping, what it is, whose
2016 has seen some pretty seismic changes in the Google AdWords Advertising such as Google shopping and expanded text ads. However, issues with functionality remain. Here we discuss five of these that are our own bugbears.
Google Ad Grants, provide a significant opportunity for Non-profits to advertise their charities on Google, driving thousands of targeted visitors to their website every month. In the ever increasing competitiveness of this sector, having a presence here might give charities the competitive advantage they need to grow, or even
This year, has arguably seen the largest amount of changes in Google AdWords since the advertising platform was rolled out nearly 16 years ago. Expanded text ads is perhaps the most significant change, giving advertisers nearly 50% extra space in the ad copy. By effectively incorporating appropriate ad
Whenever there is an announcement of a new feature in Google AdWords the ears of the SWOT Digital PPC Team prick up. As anyone who is a follower of the Google AdWords blog will know updates are not uncommon. However, they are generally not seismic and typically do
Have you noticed while browsing through your personal news feed that now the posts are primarily your friends and family? That is because Facebook’s new algorithm prioritises these profile posts over page posts.
If you own or operate a website, Google’s website update of April 2015, will not have passed you by. You may remember it was headline news, with even SKY News and the BBC carrying the story of so-called Mobilegeddon and mobile friendly websites. We were told it was going
If you are a small business owner you are likely familiar with Google AdWords advertising. You’ve probably been approached by numerous Google AdWords agencies and/or Google themselves, maybe enticing you in offering sign-up incentives likes this: Google AdWords Promotional Credit Offer You may have decided to run with AdWords and are currently