SWOT Client Shortlisted for Awards

SWOT Digital would like to congratulate our client Intelligo Software who has just been nominated for Payroll Software Supplier of the Year and In-Country Payroll Team of the Year. Intelligo, a leading provider of Payroll & HR software and services in the UK and Ireland, has been shortlisted in two categories for The Global Payroll Awards 2017 on June 8th in Westerkerk, Amsterdam. The award categories are for Payroll Software Supplier of the Year and In-Country Payroll Team of the Year. The awards are in their second year and are run by the Global Payroll Association. It is the first international payroll association of its kind, a central hub for ‘all-things payroll’. They connect companies with the world’s leading payroll experts and offer a forum to network with other like-minded professionals. The Global Payroll Awards is the only award ceremony in the world for professionals involved in global payroll and had its inaugural debut in 2016 in the Tower of London. This year will see the ceremony take place in Amsterdam on Thursday, June 8th. Intelligo’s Director Padraig Gill announced, “We are delighted to be shortlisted for a number of categories at the Global Payroll Awards this year. It’s great to celebrate payroll excellence and professional development among companies and their payroll teams. It is especially meaningful for us this year as we at Intelligo celebrate 21 years in business as a leader in the corporate payroll...

What You Need to Know About Googles Mobile-First Index

For a long time now Google has shown a preference to mobile devices over desktop and in November that became even more clear when Google announced plans to introduce “mobile-first” indexing on their Webmasters Blog. What is a Mobile-First Index? This is a big update and is going to be rolled out gradually, so knowing precisely the exact details are hard to do at this stage, but we can so far say this: Search Engine Results Pages (SERPs) will be based on content found on your mobile website. Your choice of Mobile Technology does not matter – No matter if you have brand new AMP pages (Accelerated Mobile Pages) for your website, a responsive design or an old school standalone mobile version; they are all treated as the mobile version for indexing. Will I Be Affected? So the question is what does this really mean? Well if you find the following describes you then you might be in for a reduction in both mobile and desktop traffic… I have no mobile version of my website and my desktop version is not responsive to mobile devices (you can tell this if your website fails Googles mobile friendly test. (have link) Although Google has stated that they will still crawl your desktop version of the website in the absence of a mobile version, the trend towards mobile suggests you’re not going to be better off, if not in the short term certainly in the longer. My mobile website has compared to the desktop version: Fewer pages available for index Reduced content Different internal linking / structure   What Should Your Digital...
Have Your Google Rankings or Organic Traffic Dropped?

Have Your Google Rankings or Organic Traffic Dropped?

  If you have noticed a decrease in your organic rankings and website traffic recently it is important to identify what the problem might be and resolve it as soon as possible. Take a read of our handy 3 part guide and see why you are dropping down the rankings or sitting on a ticking bomb that could lead to organic disaster. Have Your Rankings & Traffic Actually Dropped? First things first, you need to know for sure if you have actually suffered a drop in either your rank or traffic. Simply searching for your keyword in Google and seeing where you rank is no longer sufficient. Since late 2009 Google has been customising our search results based upon user behavior for all users, not just those of us signed into our Google accounts. What this means is that those organic rankings you are so proud of might not actually be what joe public sees….. but that is a discussion for another day. Checking Your Rankings The best way to check your rankings is to use a tool that tracks these for you. There are a number of free and paid options, as an digital agency we love to use Moz and SEM Rush, both of which offer keyword tracking as part of their online set of tools. Alternatively you can always do it the old fashioned way and Google each search term individually and scrolling through the pages until you find yourself…. just remember to go into private / incognito mode so that you don’t see personalised results. Checking Your Website Traffic This one is easy, we always recommend...