You need laser-precise advertising? PPC is your solution.

You need laser-precise advertising? PPC is your solution.

Pay-per-click (PPC) advertising is precise & transparent. In this over view re run through the benefits that PPC can bring to your business. PPC ads are the ones you see at the top and along the sides of search engine result pages and social media platforms. In order to appear here, you need to bid for your ads to show up in sponsored results when people type in a query that includes your target keywords. Why PPC? This advertising is called pay-per-click because you pay for every person that clicks on your ad. Most popular PPC platforms are the Google Ads, Facebook Ads, and Bing Ads. Main Benefits of PPC: Complete control over ad content PPC ads are still ads, no matter how different they might seem to people used to traditional advertising. You have complete control over the content you put out. Additionally, you have a significant amount of space for delivering your message, as well as numerous different options. You can create ads that will dominate the page by adding pricing, callouts, sitelinks, phone numbers, and your location on the map. Complete control over the budget With pay-per-click, you can control your budget to a cent. Decide what your daily limit is and set it. Over the course of a month your account won’t spend anything more than the daily budget times the number of days within the month. Complete control over the targeting PPC is a way for you to be laser-precise when it comes to targeting. You can reach your target audience thanks to the platform’s demographic data. You can target your ads based on...
Google Is Rebranding its Ad Line-up, with AdWords Becoming Google Ads

Google Is Rebranding its Ad Line-up, with AdWords Becoming Google Ads

July 24th will be remembered as the day Google started rebranding their core products. One of their most popular products since 2000 AdWords just became simply known as Google Ads. These changes are being done in lieu of a new approach to advertising strategies handled across a broader range of platforms. Rebranding and Reworking with the User in Mind According to Sridhar Ramaswamy, senior vice-president of Google Ads division, Google decided to redesign and simplify their products interface making each function easier to handle by base-level users. The company is seeing this process as a way to bring one step closer their marketing tools to an ideal point to be approached by both professionals and beginners alike. While the change seems to be a big one, the company has stated that most of the rebranding is mostly a cosmetic facelift as well as a new approach to their business model to let more users use the new audience-targeting features to create custom-made marketing strategies in accordance to their visions for business. Three New Brands The Google Ad products will be presented from now on as three independent utilities, with Google Ads continuing to be front and centre as the main advertising portal, providing users the ability to advertise on all Google surfaces (Search ads, Display ads, YouTube videos ads, Google Play app ads, location listings in Google Maps, etc). Google is also launching a brand-new function nicknamed “Smart Campaign”, an advertising product that will be the default mode for small business advertisers. With the help of machine learning technology, Google Ads will optimise the text, images and targeting for...
Online Visibility and Digital Marketing

Online Visibility and Digital Marketing

Being just present on the Internet is no longer an option for brands that want to succeed. In recent years, a lot has changed and building the digital presence of a brand has become critical for it to prosper in today’s market – especially if we take into account new consumer habits. One of the most notable challenges faced by companies today is to achieve online visibility and take full advantage of the marketing potential that the internet offers. As the world becomes more and more virtual, increasing the visibility of brands in this environment becomes not only a possibility but also a necessity. The premise, at this point, is quite simple: if your potential clients are on the internet, so should you be. They perform searches, compare prices and if your product or service does not appear in the results of those searches, you’re missing a great chance to sell them your solution. To prevent your company from losing sales and for customers to better find your products or services, you need to find the best ways to promote your business on the internet. By choosing and implementing the right digital marketing strategies, you will increase your brand online visibility and will be found by your ideal customers. To help with your digital marketing strategy here are some important things to consider for your business: Meet your audience Find out exactly who your audience is and who buys and uses the products and services you offer. In the beginning, the easiest way to do this is to research your current clients. When defining your buyer personas, do not...
PPC Advertising –  Google AdWords Campaigns

PPC Advertising – Google AdWords Campaigns

In addition to optimising your site to make it appear as well-positioned as possible, PPC is another indispensable tool in an integrated web campaign and is sometimes the right and quickest choice to achieve greater visibility and generate traffic to your website. If you are looking for ways to advertise your website on the internet, you have certainly heard of Google AdWords, the most effective PPC (Pay-Per-Click) advertisement system. The text adverts (sponsored links), are intended to promote your products and services prominently, making your brand stand out in front of the competition, being evident in the search engine result pages (SERPs). The methodology is simple: Define your target audience, write an objective Ad presenting your business/service, then set the keywords and finally choose how much you are willing to invest. Based on the PPC system, you will only pay a certain amount for this service when a consumer clicks on your ad. These ads appear based on the search terms, appearing only when they are most relevant, which results in more qualified traffic to your site. That is, advertising on Google increases your chances of receiving visitors and get sales because Google AdWords ads are only presented to anyone who is already interested in the product. This makes AdWords campaigns one of the most effective advertising options online. Creating an AdWords campaign is a relatively easy process, but to increase the return on investment of your ads you need to create high-quality campaigns, which requires knowledge and active and ongoing hands-on management.  Benefits of AdWords Campaigns Advertising on Google through Google AdWords offers a remarkable range of advantages...
What Can SEO Do For Your Business – Infographic

What Can SEO Do For Your Business – Infographic

Why is SEO Important for My Business? Do I really need to invest in Search Engine Optimization or can I get by without it? If you’re asking these type of questions, you’re in the right place, and we are here to help you. In this infographic, we present to you some specific reasons why SEO can be a game-changing factor for your company and why every business, no matter the size, should definitely invest in SEO. If you need help, do not hesitate to contact...