Latest Google AdWords Daily Budget Update.

Latest Google AdWords Daily Budget Update.

A major update in Google AdWords has affected most advertisers in the last few days. Somewhat controversial, this modification takes full charge of the platform’s daily budgeting system. The change went into effect on October 4, the same day Google announced it on Twitter: For Google, doubling the daily budget limit on days of heavy traffic is the solution to balance the frequency of ad serving. From now on, what will command your daily costs will be the traffic, i.e. the volume of demand for the advertised item or service. Why did Google decide to make this change in the daily budget? What Google said in the AdWords Help Centre is that this measure is aimed at improving advertisers results, as it will take advantage of good traffic days to balance with the low traffic ones. The rationale behind this is that internet traffic is like the ocean waves. Some days the waves are small, and others they are huge. So if your ads are not served because of low traffic one day, they will run more often on another day when the volume of traffic is higher. In these cases, Google will embrace the “wave” and will only stop when it reaches twice the daily budget. Will this mean advertisers will pay more? No, even if your site has atypical traffic, getting high volumes every day, Google will under no circumstances exceed your monthly budget limit. Let’s see how they explained this to us: “Imagine that you have a budget of $ 5 and that the billing cycle is 30 days. During the month, you realize that costs...
The Importance of Customer Loyalty in the Modern Business World.

The Importance of Customer Loyalty in the Modern Business World.

As a follow-up to the last post about the Advantages of Customer Retention and to help you on this subject, we prepared this post so you can understand a little bit more about Customer Loyalty, why it is so important and how to apply it in your company. What is Customer Loyalty? One of the main factors that characterize customer loyalty is consumers re-acquiring the services or products of a company with a certain frequency. Taking into account that this frequency is completely different depending on the products or services acquired (for example we can’t compare how frequent someone goes to a bakery to buy bread, to how frequent the same person goes to an auto repair shop, to get their car revised or fixed). To really know if customers are loyalty to your brand is it necessary to have common sense and find out if, when they needed it, they went to your business or not? Loyalty is making your service, product, and service so special that when your customers need it again, they will not think twice and will buy from you again. The goal is to make them continue, on a frequent basis, acquiring and thus resisting the offers of the competition. Therefore, it becomes totally important these days to think of customer loyalty strategies. Why Investing in Customer Loyalty Strategies? Proposing and promoting a product or service that meets the needs of customers is not everything. Customers are increasingly involved in a network of social, psychological, environmental, political and technological elements that simultaneously interact to define their consumption decision. By retaining loyal customers, the company...
Customer Retention – What is it and Why Does it Matter for Your Business.

Customer Retention – What is it and Why Does it Matter for Your Business.

It’s the customers that move any business. A company can opt for a strategy in which its main purpose is to acquire new customers and to sell regardless of who is buying or, instead, focus on retaining current high-value customers that make continued purchases. Here are some Customer Acquisition Vs. Retention Statistics: Acquiring a new customer can be up to five times more expensive than retaining an existing one. Increasing customer retention rates by only 5% can lead to an increase in profits of between 25 to 95%. Existing customers are 50% more likely to try new products and spend 31% more when compared to new customers; The success rate of selling to an existing customer is 60 to 70%, while the success rate of selling to a new prospect is 5 to 20%. Even with the obvious benefits of Customer Retention, according to the same study, 44% of the companies admitted focusing more time, energy and resources on acquiring new customers, rather than striving to preserve a customer they already have. Only 16% of companies focused more on retention. Of course, the maturity stage of your business will have an impact on your strategy; if you have a new business, your focus should be on acquiring new customers. However, if you have a more mature business, you should also focus on retaining your existing ones. Customer identification and engagement are techniques applied since the time when small business owners knew their buyers very well and had important information about them, such as birthday dates, consumer preferences, and where they lived. Over time, it was noted that this relationship...

GDPR: What is It and How Will it Impact Your Business.

GDPR – It’s an acronym that is already beginning to be a little better known: The General Data Protection Regulation is a new regulation issued by the European Commission whose primary objective is to harmonize the protection of personal data legislation throughout Europe. But it does more than that… it will be the future reference regarding data protection. This regulation, which is already in force, includes a two year period for preparation to be compliant. In practice, it means that by May 2018, the overwhelming majority of companies will have to comply with the GDPR. The GDPR brings several new rights for individuals and with this, new obligations for companies. One of the main results of this reform in European law is the strengthening of citizens control over their personal data, whether given to private, professional or public life. This means that if you are a citizen of the European Union, you will have more control over information such as your name, photos, email addresses, bank information, medical information, messages posted on social networks or your computer’s IP address. All citizens have the right to know how their data is being used as well as the right to have their data completely deleted if requested to do so. Who is subject to GDPR Compliance? The rules will apply to all companies offering products and services to European consumers regardless of whether their servers are located inside or outside the EU, and while the rules are cross-cutting across all business sectors, companies that handle sensitive data, such as the financial and health sector, electronic communications operators, and anyone who engages...

Non HTTPS “Not Secure” Google Chrome Warnings.

Currently, there is a trend in the web world to make websites increasingly secure. And one way to do this is by implementing the HTTPS protocol. One of the great advocates of implementing this protocol is Google, which aims to make all sites have HTTPS soon. The Mountain View giant has revealed that as of Version 62 of Chrome, expected to be released in October, the browser will adopt a new behavior in the display of the warning “Not Secure” for sites that do not present the HTTPS protocol. It is predictable that almost 50% of Irish Sites will receive this warning. For some time now Chrome has been showing the “Not Secure” warning on HTTP pages that contain fields for typing critical data, such as passwords and credit card numbers. But with the update in progress, any information that the user has to enter like an email address on a contact form will be treated as sensitive. The alert, therefore, will appear more often, especially in anonymous tabs: in them, the message will appear even if the user does not type anything. Will my website be affected? Here are some questions that will help you get an answer to that: 1- Does your website have any text fields to fill? (Contact forms, search fields, access to reserved areas of the website, etc.) 2- Does your website use HTTP access:// in the browser address bar by default? If you answered yes to both questions, then your website will be one of those affected by what we mentioned above, and you should implement an SSL certificate to avoid the ‘NOT...