Online Visibility and Digital Marketing

Online Visibility and Digital Marketing

Being just present on the Internet is no longer an option for brands that want to succeed. In recent years, a lot has changed and building the digital presence of a brand has become critical for it to prosper in today’s market – especially if we take into account new consumer habits. One of the most notable challenges faced by companies today is to achieve online visibility and take full advantage of the marketing potential that the internet offers. As the world becomes more and more virtual, increasing the visibility of brands in this environment becomes not only a possibility but also a necessity. The premise, at this point, is quite simple: if your potential clients are on the internet, so should you be. They perform searches, compare prices and if your product or service does not appear in the results of those searches, you’re missing a great chance to sell them your solution. To prevent your company from losing sales and for customers to better find your products or services, you need to find the best ways to promote your business on the internet. By choosing and implementing the right digital marketing strategies, you will increase your brand online visibility and will be found by your ideal customers. To help with your digital marketing strategy here are some important things to consider for your business: Meet your audience Find out exactly who your audience is and who buys and uses the products and services you offer. In the beginning, the easiest way to do this is to research your current clients. When defining your buyer personas, do not...
PPC Advertising –  Google AdWords Campaigns

PPC Advertising – Google AdWords Campaigns

In addition to optimising your site to make it appear as well-positioned as possible, PPC is another indispensable tool in an integrated web campaign and is sometimes the right and quickest choice to achieve greater visibility and generate traffic to your website. If you are looking for ways to advertise your website on the internet, you have certainly heard of Google AdWords, the most effective PPC (Pay-Per-Click) advertisement system. The text adverts (sponsored links), are intended to promote your products and services prominently, making your brand stand out in front of the competition, being evident in the search engine result pages (SERPs). The methodology is simple: Define your target audience, write an objective Ad presenting your business/service, then set the keywords and finally choose how much you are willing to invest. Based on the PPC system, you will only pay a certain amount for this service when a consumer clicks on your ad. These ads appear based on the search terms, appearing only when they are most relevant, which results in more qualified traffic to your site. That is, advertising on Google increases your chances of receiving visitors and get sales because Google AdWords ads are only presented to anyone who is already interested in the product. This makes AdWords campaigns one of the most effective advertising options online. Creating an AdWords campaign is a relatively easy process, but to increase the return on investment of your ads you need to create high-quality campaigns, which requires knowledge and active and ongoing hands-on management.  Benefits of AdWords Campaigns Advertising on Google through Google AdWords offers a remarkable range of advantages...
What Can SEO Do For Your Business – Infographic

What Can SEO Do For Your Business – Infographic

Why is SEO Important for My Business? Do I really need to invest in Search Engine Optimization or can I get by without it? If you’re asking these type of questions, you’re in the right place, and we are here to help you. In this infographic, we present to you some specific reasons why SEO can be a game-changing factor for your company and why every business, no matter the size, should definitely invest in SEO. If you need help, do not hesitate to contact...
Digital Marketing Made Simple.

Digital Marketing Made Simple.

Not thousands or millions, the total number of users the Internet has today, is around 3.4 billion people. Approximately 40% of the entire worlds population. With so many people watching what happens on social networks and looking for information straight from Google, it’s no wonder the digital environment is the best place for your business to be. And how to gain prominence over there? Through Digital Marketing. Digital Marketing is the set of strategies aimed at promoting a brand on the internet. It differs from traditional marketing by involving the use of different online channels and methods that allow the analysis of results in real time. Advantages of digital marketing Digital marketing comes with several positive features compared to offline marketing formats. For example, by not having to deal with paper or broadcast printing, the process of producing digital marketing is much faster. But it does not stop there: digital marketing also earns points by having a better and more accurate results tracking system than any offline medium. Unlike Offline Marketing, where it is often impossible to pinpoint precisely which audience you are talking to, Digital Marketing enables a much more precise segmentation of your audience. This is because it is much easier to monitor the activity of users on the Internet, their consumption habits, their personal preferences and tastes, their professional trajectory, etc. That way, you can target very precisely the people to whom you want to advertise a product, service or content to. Also, there is a faster and more accurate measurement of results, so if something goes awry in your campaign, you can make corrections or...
Star Wars and  SEO – On what side of the force are you.

Star Wars and SEO – On what side of the force are you.

A long time ago, in a galaxy far, far away, there was a fight about the best way to optimise your website, to have it land at the top of search engine result pages (SERPs). As you might have guessed by the initial paragraph, and now that the Star Wars The Last Jedi has just come out, we will leave here a comparison between the world in a distant galaxy far, far away and the universe of search engines that are part of our reality. We can find many analogies between the Star Wars movies and our SEO practices. The algorithms of search engines are as enigmatic as the Force in Star Wars. In the saga, there is the Jedi Order, which is part of the light side of the Force, and the Sith Lords, who make up the dark side of the Force. In the SEO world, we have Black Hat, equivalent to the dark side of the Force, and the White Hat, the light side. The analogy of the Sith versus the Jedi is perfect since, for those who are starting their site from scratch, it can be tempting to surrender to the appeal of Black Hat, since it theoretically can give quicker results. However, it also has serious consequences. Just like the dark side of the force that often tried to seduce the most vulnerable, inexperienced Jedi with a penchant for dark attitudes and thoughts, like Anakin Skywalker, who became the famous and feared Darth Vader, the dark side of SEO, known as Black Hat SEO tries to convince a person to use features like hidden...