Café Brands are Ireland’s leading provider of catering disposables and branded food labels. Working with a wide range of companies from small bakeries to contract caterers, Café Brands provide a wide range of scalable solutions to businesses in every county in Ireland.
As a small company, starting out, Café Brands needed to make an instant impact with a highly functional website that showcased the wide range of products using high quality imagery that would appeal to the different types of clients they serviced. This needed to be complemented with an effective digital marketing strategy that generated return on investment quickly.
Swot Digitals Work
Keeping simplicity at the heart of the design, we used wordpress to develop a website that met with the clients brief. Enabling tracking at various customer touch points, we were able to track website traffic and interaction with the website content from the very first visit.
An AdWords account was created and keyword research was undertaken to focus our efforts where the highest potential for conversion existed. Adverts were carefully written to facilitate visitor engagement with the right kind of person to maximize the chance of lead generation and customer acquisition on the new website. This was crucial as early success was of paramount importance to Café Brands.
As the AdWords campaigns began, so did work on search engine optimisation. Beginning with benchmarking of Café Brands site against its competitors, a strategy was put together that was two-pronged: First, to get the quick wins, where low hanging fruit was found to be picked and second was more longer term, creating more content and strategic link building.
“SWOT Digital have provided us with exactly what we were looking for: An online Sales Rep. Business is now being channelled our way through search engines and is a working alternative to hiring an extra Sales Person.”