SEO Trends For 2018

SEO Trends For 2018

With the popularization of the internet, becoming visible in the search engines by investing in digital marketing has become paramount these days. As the year is coming to an end, in this post, we will talk about the main SEO trends for 2018 and how you can gain more visibility for your site. SEO Trends for 2018: Voice Search The way users search for information online is changing and with the arrival of voice search on both mobiles and tablets. Chatbots such as Siri, Google voice, and Cortana are now widely used by users, and it is expected that in 2018 this trend will continue to grow. To adapt your SEO strategy for voice searches we recommend: Think about the types of questions your customers may ask. Create pages of frequently asked questions focused on long tail keywords and conversational keywords. Instead of putting phrases like “restaurants in Dublin,” include questions on your pages such as “Where can you eat well in the centre of Dublin?” Link Building Backlinks will still be effective in 2018, but it will be more important than ever to rely on quality over quantity. It is better to have a single link from a very trustworthy website than to have many low-quality ones from spammed and shady websites. Treating quality guest blogging as an integral part of a link building strategy will also continue to be an SEO trend next year. User experience User experience will become even more important in 2018. Having a fast, responsive website with a good navigation structure and a lot of useful and quality content is essential for providing...

What You Need to Know About Googles Mobile-First Index

For a long time now Google has shown a preference to mobile devices over desktop and in November that became even more clear when Google announced plans to introduce “mobile-first” indexing on their Webmasters Blog. What is a Mobile-First Index? This is a big update and is going to be rolled out gradually, so knowing precisely the exact details are hard to do at this stage, but we can so far say this: Search Engine Results Pages (SERPs) will be based on content found on your mobile website. Your choice of Mobile Technology does not matter – No matter if you have brand new AMP pages (Accelerated Mobile Pages) for your website, a responsive design or an old school standalone mobile version; they are all treated as the mobile version for indexing. Will I Be Affected? So the question is what does this really mean? Well if you find the following describes you then you might be in for a reduction in both mobile and desktop traffic… I have no mobile version of my website and my desktop version is not responsive to mobile devices (you can tell this if your website fails Googles mobile friendly test. (have link) Although Google has stated that they will still crawl your desktop version of the website in the absence of a mobile version, the trend towards mobile suggests you’re not going to be better off, if not in the short term certainly in the longer. My mobile website has compared to the desktop version: Fewer pages available for index Reduced content Different internal linking / structure   What Should Your Digital...