What Can SEO Do For Your Business – Infographic

What Can SEO Do For Your Business – Infographic

Why is SEO Important for My Business? Do I really need to invest in Search Engine Optimization or can I get by without it? If you’re asking these type of questions, you’re in the right place, and we are here to help you. In this infographic, we present to you some specific reasons why SEO can be a game-changing factor for your company and why every business, no matter the size, should definitely invest in SEO. If you need help, do not hesitate to contact...
Digital Marketing Made Simple.

Digital Marketing Made Simple.

Not thousands or millions, the total number of users the Internet has today, is around 3.4 billion people. Approximately 40% of the entire worlds population. With so many people watching what happens on social networks and looking for information straight from Google, it’s no wonder the digital environment is the best place for your business to be. And how to gain prominence over there? Through Digital Marketing. Digital Marketing is the set of strategies aimed at promoting a brand on the internet. It differs from traditional marketing by involving the use of different online channels and methods that allow the analysis of results in real time. Advantages of digital marketing Digital marketing comes with several positive features compared to offline marketing formats. For example, by not having to deal with paper or broadcast printing, the process of producing digital marketing is much faster. But it does not stop there: digital marketing also earns points by having a better and more accurate results tracking system than any offline medium. Unlike Offline Marketing, where it is often impossible to pinpoint precisely which audience you are talking to, Digital Marketing enables a much more precise segmentation of your audience. This is because it is much easier to monitor the activity of users on the Internet, their consumption habits, their personal preferences and tastes, their professional trajectory, etc. That way, you can target very precisely the people to whom you want to advertise a product, service or content to. Also, there is a faster and more accurate measurement of results, so if something goes awry in your campaign, you can make corrections or...
Star Wars and  SEO – On what side of the force are you.

Star Wars and SEO – On what side of the force are you.

A long time ago, in a galaxy far, far away, there was a fight about the best way to optimise your website, to have it land at the top of search engine result pages (SERPs). As you might have guessed by the initial paragraph, and now that the Star Wars The Last Jedi has just come out, we will leave here a comparison between the world in a distant galaxy far, far away and the universe of search engines that are part of our reality. We can find many analogies between the Star Wars movies and our SEO practices. The algorithms of search engines are as enigmatic as the Force in Star Wars. In the saga, there is the Jedi Order, which is part of the light side of the Force, and the Sith Lords, who make up the dark side of the Force. In the SEO world, we have Black Hat, equivalent to the dark side of the Force, and the White Hat, the light side. The analogy of the Sith versus the Jedi is perfect since, for those who are starting their site from scratch, it can be tempting to surrender to the appeal of Black Hat, since it theoretically can give quicker results. However, it also has serious consequences. Just like the dark side of the force that often tried to seduce the most vulnerable, inexperienced Jedi with a penchant for dark attitudes and thoughts, like Anakin Skywalker, who became the famous and feared Darth Vader, the dark side of SEO, known as Black Hat SEO tries to convince a person to use features like hidden...
SEO Trends For 2018

SEO Trends For 2018

With the popularization of the internet, becoming visible in the search engines by investing in digital marketing has become paramount these days. As the year is coming to an end, in this post, we will talk about the main SEO trends for 2018 and how you can gain more visibility for your site. SEO Trends for 2018: Voice Search The way users search for information online is changing and with the arrival of voice search on both mobiles and tablets. Chatbots such as Siri, Google voice, and Cortana are now widely used by users, and it is expected that in 2018 this trend will continue to grow. To adapt your SEO strategy for voice searches we recommend: Think about the types of questions your customers may ask. Create pages of frequently asked questions focused on long tail keywords and conversational keywords. Instead of putting phrases like “restaurants in Dublin,” include questions on your pages such as “Where can you eat well in the centre of Dublin?” Link Building Backlinks will still be effective in 2018, but it will be more important than ever to rely on quality over quantity. It is better to have a single link from a very trustworthy website than to have many low-quality ones from spammed and shady websites. Treating quality guest blogging as an integral part of a link building strategy will also continue to be an SEO trend next year. User experience User experience will become even more important in 2018. Having a fast, responsive website with a good navigation structure and a lot of useful and quality content is essential for providing...

What You Need to Know About Googles Mobile-First Index

For a long time now Google has shown a preference to mobile devices over desktop and in November that became even more clear when Google announced plans to introduce “mobile-first” indexing on their Webmasters Blog. What is a Mobile-First Index? This is a big update and is going to be rolled out gradually, so knowing precisely the exact details are hard to do at this stage, but we can so far say this: Search Engine Results Pages (SERPs) will be based on content found on your mobile website. Your choice of Mobile Technology does not matter – No matter if you have brand new AMP pages (Accelerated Mobile Pages) for your website, a responsive design or an old school standalone mobile version; they are all treated as the mobile version for indexing. Will I Be Affected? So the question is what does this really mean? Well if you find the following describes you then you might be in for a reduction in both mobile and desktop traffic… I have no mobile version of my website and my desktop version is not responsive to mobile devices (you can tell this if your website fails Googles mobile friendly test. (have link) Although Google has stated that they will still crawl your desktop version of the website in the absence of a mobile version, the trend towards mobile suggests you’re not going to be better off, if not in the short term certainly in the longer. My mobile website has compared to the desktop version: Fewer pages available for index Reduced content Different internal linking / structure   What Should Your Digital...