What You Need to Know About Googles Mobile-First Index

For a long time now Google has shown a preference to mobile devices over desktop and in November that became even more clear when Google announced plans to introduce “mobile-first” indexing on their Webmasters Blog. What is a Mobile-First Index? This is a big update and is going to be rolled out gradually, so knowing precisely the exact details are hard to do at this stage, but we can so far say this: Search Engine Results Pages (SERPs) will be based on content found on your mobile website. Your choice of Mobile Technology does not matter – No matter if you have brand new AMP pages (Accelerated Mobile Pages) for your website, a responsive design or an old school standalone mobile version; they are all treated as the mobile version for indexing. Will I Be Affected? So the question is what does this really mean? Well if you find the following describes you then you might be in for a reduction in both mobile and desktop traffic… I have no mobile version of my website and my desktop version is not responsive to mobile devices (you can tell this if your website fails Googles mobile friendly test. (have link) Although Google has stated that they will still crawl your desktop version of the website in the absence of a mobile version, the trend towards mobile suggests you’re not going to be better off, if not in the short term certainly in the longer. My mobile website has compared to the desktop version: Fewer pages available for index Reduced content Different internal linking / structure   What Should Your Digital...