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ChemDry Project

The company

Chem-Dry is the world’s leading carpet cleaner with over 3,500 locally-owned carpet cleaning franchises in 46 countries worldwide.  Chem-Dry express is one such franchise.  As well as carpet cleaning the company provide cleaning of upholstery, tile & grout and oriental rugs.


30% increase in clicks

94% increase in CTR

64% increase in conversion

The brief

Domestic carpet cleaning is extremely competitive and lots of providers of this service use Google AdWords advertising to drive new visitors to their websites to increase leads and customer acquisition.

Chem-Dry Express retained SWOT Digital to overhaul the existing Google AdWords account.  It was felt at the time, that although AdWords was delivering new business for Chem-Dry Express, improvements could be made.

Swot Digitals Work

A thorough review of the account was undertaken.   It was found that a number of features were not being used at all meaning the ads could not perform to their optimum in their current state.  A significant waste in spend was also found with irrelevant keywords triggering ads cost money.

The account was completely restructured and new ads were written that were much more focused on the most important searches for the client.  All key features we employed and the account was managed in a hands-on fashion going forward.


“The team at Swot Digital is second to none in the internet marketing industry. Chris Wanger & Mark Loud are a fantastic team that have helped to grow our business online through a wide range of digital services including PPC, SEO etc. These guys are the tops as far as I’m concerned. You can’t go wrong with Swot Digital.”