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Cooks Academy Project

Cooks Academy Logo

The company

Cooks Academy, are Dublin’s best Cookery School.  Centrally located in South William Street, a couple minutes away from Grafton Street, Cooks Academy have been providing cookery tuition in Dublin since 2005.

Their cookery courses and culinary programs are targeted at a range of personas. They offer short courses on a range of themes (such as Sushi making, Knife Skills and Stir fry workshops) as well as longer, certified courses for those who have or want a career as a chef.


383% increase in CTR

60% improvement in bounce rate

142% increase in impression share

The brief

A number of changes to AdWords had taken place in 2016 and Cooks Academy required an AdWords Management Agency to address these changes within their existing AdWords accounts. In addition they were looking for an agency that could maximize ROI and drive this forward through ongoing AdWords management.

Swot Digitals Work

On review of the existing campaigns we could see straight away how performance could be improved. There was significant scope to write better ads, availing of the new expanded text ad formats and set up better goal tracking so conversion from ads and other performance metrics could be tracked.

We proceeded to set up new campaigns based on Cooks Academy’s requirements and implemented goal tracking as suggested to them.  Through hands-on AdWords management performance has continued to improve.


“Cooks Academy has been working with SWOT Digital since late November 2016.  During this short time we have found SWOT to be very knowledgeable about digital marketing both PPC and SEO. They have helped us to make changes which are beginning to improve website traffic, enquiries and ultimately conversions. Importantly we have found that SWOT have put in monitoring and measurement reports so that we can better make decisions as to where to direct budget.”