To truly realise the opportunities of Digital Marketing, a Strategic approach is critical.    Unless you are very fortunate, it will likely not be enough to say ‘I want to be successful online’ and then go off and become an online success.  Rather, a Digital Marketing Strategy needs to be carefully constructed and followed for success to be seen.


A Digital Marketing strategy like any business strategy can begin by considering these three questions.

  1. Where is your business now?
  2. Where do you want your business to be?
  3. How are you going to get there?

These are big questions!  Within each question there are many smaller questions than need to be considered and answered. The purpose of creating a Digital Marketing Strategy is many fold. Reviewing these big three questions in order:

Where are you Now?

It is to understand the internal environment. That is the strengths and weaknesses of your company. It is also to make sense of the external environment. That is the competition in your vertical and the opportunities and threats it presents.

Where do you want to be?

You need to know what success looks like. You need to know if you are on the correct path to achieving it, or if you are veering off-course. Therefore what are known as S.M.A.R.T. goals need to be set. These are Specific, Measurable, Achievable, Realistic and Timely Goals.

How Are You Going To Get There?

This is where we, SWOT Digital really come into our own. We certainly help you understand “where you are now” and help you define “where you want to be”, but it is identifying and implementing a Digital marketing Strategy that comprises the “How you are going to get there” segment. Digital marketing Strategy might be seen as an umbrella term encompassing any number of different digital marketing services. These include the array of Digital marketing services SWOT Digital offer such as Website Design, PPC, SEO, Social Media and Inbound marketing. Knitting these individual components together (as required) is how you will get you from “Where you are now” to “Where you want to be”.

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