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Odyssey Bathrooms Project

The company

Odyssey Bathrooms are the leading suppliers of bathroom, wet rooms and en suites on the Southside of Dublin.  Based in Rathfarnham, Odyssey bathrooms provide a one-stop-shop in Bathroom renovations and offer a new bathroom in just five days.  The ranges of bathrooms, en suites and wet room they supply are displayed on their website allowing potential customers to view the different styles available.

RESULTS

28% increase in CTR

12% fall in CPC

223% increase in ad impression share

326% Increase in Organic Visitors

The brief

The bathroom renovation, sales and installation market contains a number of players, from independent providers like Odyssey Bathrooms to much larger suppliers like B&Q.

SWOT Digital were approached to take over management of their Google AdWords campaigns. The client had ran campaigns for a number of years (both internally and through other external agencies) and although they had driven some traffic to the site, performance of the campaigns was not clearly understood.

Swot Digitals Work

PPC

An initial scoping meeting took place to identify the specific goals of the client.  It was quickly seen that the previous campaigns were far too generic and there was a need for tightly ran campaigns to be setup and managed to maximise return on investment.

Consequently we set up new, highly targeted campaigns. A large number of goals were set up within each campaign to ensure all keywords and adverts were delivering to their optimum.  Ongoing hands-on AdWords management has driven better quality traffic to their site.

SEO

We started by identifying all technical onsite issues and fixing these, followed by overhauling the websites content, writing fresh engaging content for all of their product and service pages. Where required new pages were also added.

A link building campaign was created to drive new valuable links to the website and monthly blog posts created for the site.

Testimonial

“The results that SWOT Digital have achieved in such a short time has been remarkable.There monthly reports are in-depth and are a great tool in showing  ere all our traffic is coming from. I would highly recommend SWOT Digital to any business looking to establish a strong on-line presence.”

Richard Murray – Managing Director

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