July 24th will be remembered as the day Google started rebranding their core products. One of their most popular products since 2000 AdWords just became simply known as Google Ads. These changes are being done in lieu of a new approach to advertising strategies handled across a broader range of
A major update in Google AdWords has affected most advertisers in the last few days. Somewhat controversial, this modification takes full charge of the platform's daily budgeting system. If your ads are not served because of low traffic one day, they will run more often on another day when the volume
When we are talking to potential new customers, their wants and needs are more often the same.