Recent Blog Posts
Google Ad Grants, provide a significant opportunity for Non-profits to advertise their charities on Google, driving thousands of targeted visitors to their website every month. In the ever increasing competitiveness of this sector, having a presence here might give charities the competitive advantage they need to grow, or even just to survive. In this post we discuss what Google Ad Grants are, how to get them and how to keep hold of them to avail free advertising worth USD$10,000 every month.read more
This year, has arguably seen the largest amount of changes in Google AdWords since the advertising platform was rolled out nearly 16 years ago. Expanded text ads is perhaps the most significant change, giving advertisers nearly 50% extra space in the ad copy. By effectively incorporating appropriate ad extensions you now have the ability to contruct ads that are over 500 characters in size.read more
Whenever there is an announcement of a new feature in Google AdWords the ears of the SWOT Digital PPC Team prick up. As anyone who is a follower of the Google AdWords blog will know updates are not uncommon. However, they are generally not seismic and typically do not make front page news, even in the very niche world of pay per click advertising.read more
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