Digital Marketing Agency Dublin

We are SWOT Digital. We are a full service, Digital Marketing Agency based in the Digital Hub, Dublin 8. We provide a range of services to our national and international client base, including Google AdWords (PPC), Search Engine Optimisation (SEO), Social Media Marketing and Content Creation.

Our strategic approach to digital marketing drives growing return on investment to our clients. We are passionate about what we do and if you are looking for a Digital Marketing Company who embrace your company and are results driven, you have found them. Welcome to SWOT DIGITAL.

Our Clients

Appleby Jewellers DublinSurrenda Link
SnapInnovate Dublin
Moran & Ryan Solicitors

Our Partners

Google Partner
Realex Payment Partner
Snap Partner

Recent Blog Posts

Dominate AdWords With Super-Sized Expanded Text Ads.

This year, has arguably seen the largest amount of changes in Google AdWords since the advertising platform was rolled out nearly 16 years ago. Depending on how you look at it, this has presented Digital Marketing Agencies, who manage Google AdWords for their clients with significant challenges and/or huge opportunities to gain competitive advantage in this advertising space. So what has happened? Well first, in February this year we waved goodbye to right hand side ads: source: search engine land Not only were right hand side ads removed but the number of ads showing at the top of the search results increased from three to four: Why did Google do this? On their blog they say “Earlier this year, we removed right-hand side ads to improve the search experience and make it consistent across mobile, desktop, and tablet” Whilst this is valid, commercial reasons most likely play a major factor in why Google made this change.  The knock on effect of showing four ads in the top four positions in the search engine results is that organic search results are pushed further down the page.  A recent survey found some 55% of people are not aware which links in the search results are paid ads and which are natural, organic ones. So what are the likely results of these changes? More people will click on the ads Less people will see or click on organic results AdWords will become more competitive with more advertisers using AdWords Ad auctions will become more expensive, clicks will cost more Google will get richer(!) And agencies will have to work much harder for their clients to achieve... read more

Expanded Text Ads have arrived

Whenever there is an announcement of a new feature in Google AdWords the ears of the SWOT Digital PPC Team prick up. As anyone who is a follower of the Google AdWords blog will know updates are not uncommon. However, they are generally not seismic and typically do not make front page news, even in the very niche world of pay per click advertising.

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Have Your Google Rankings or Organic Traffic Dropped?

If you have noticed a decrease in your organic rankings and website traffic recently it is important to identify what the problem might be and resolve it as soon as possible.

Take a read of our handy 3 part guide and see why you are dropping down the rankings or sitting on a ticking bomb that could lead to organic disaster.

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Over 25 Years Digital Marketing Experience

We provide you with Digital Marketing Strategies & Solutions that are carefully tailored to your business.