Digital Marketing Agency Dublin

We are SWOT Digital. We are a full service, Digital Marketing Agency based in the Digital Hub, Dublin 8. We provide a range of services to our national and international client base, including Google AdWords (PPC), Search Engine Optimisation (SEO), Social Media Marketing and Content Creation.

Our strategic approach to digital marketing drives growing return on investment to our clients. We are passionate about what we do and if you are looking for a Digital Marketing Company who embrace your company and are results driven, you have found them. Welcome to SWOT DIGITAL.

Our Clients

Appleby Jewellers DublinSurrenda Link
SnapInnovate Dublin
Moran & Ryan Solicitors

Our Partners

Google Partner
Realex Payment Partner
Snap Partner

Recent Blog Posts

Embrace digital marketing & get more customers online

According to the Irish Times, 63% of Irish small and medium size enterprises now have an online presence.  This is the first step for business acquiring customers online.  However, what many small businesses have found, is that creating a website is by no means a guarantee of success online. So many times, over the last 15 years or so, businesses owners have come to us exasperated that they have got no customers from their website despite spending thousands on getting a website developed and published on the Internet.  I’ve lost count of the times I’ve had to explain to people it is not the case, (akin to the Field of the Dreams) that if you build it they will come.  I often give the analogy that, instead, it is like building a shop on the moon.  It might be the sleekest shop, selling the best brands at the cheapest prices, but if people are not aware of its existence people will never visit your shop and never, ever buy from you. So what are your options as a small business owner?  How do you get people to find out about your website and get them to become your customers?  Thankfully there are several options.  Some are no-brainers and can give you a jump on your competition.  Others require an investment in time and/or money.  Below we look at a few of these: Build your website to best practise Your website needs to be functional.  It needs to make sense.  When a prospective customer arrives on the site the path you want them to take and actions you want them... read more

Google Ad Grants For Non Profits

Google Ad Grants, provide a significant opportunity for Non-profits to advertise their charities on Google, driving thousands of targeted visitors to their website every month. In the ever increasing competitiveness of this sector, having a presence here might give charities the competitive advantage they need to grow, or even just to survive. In this post we discuss what Google Ad Grants are, how to get them and how to keep hold of them to avail free advertising worth USD$10,000 every month.

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Dominate AdWords With Super-Sized Expanded Text Ads.

This year, has arguably seen the largest amount of changes in Google AdWords since the advertising platform was rolled out nearly 16 years ago. Expanded text ads is perhaps the most significant change, giving advertisers nearly 50% extra space in the ad copy. By effectively incorporating appropriate ad extensions you now have the ability to contruct ads that are over 500 characters in size.

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Expanded Text Ads have arrived

Whenever there is an announcement of a new feature in Google AdWords the ears of the SWOT Digital PPC Team prick up. As anyone who is a follower of the Google AdWords blog will know updates are not uncommon. However, they are generally not seismic and typically do not make front page news, even in the very niche world of pay per click advertising.

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Over 25 Years Digital Marketing Experience

We provide you with Digital Marketing Strategies & Solutions that are carefully tailored to your business.