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Google's statistics are almost incomprehensible – there are more than 63,000 searches completed each second. That translates to

The way we are surfing the internet is increasingly diverse. Now we can view and browse any website

It is our firm belief that digital marketing can only work with a holistic approach. For that reason,

Should I have a blog? Isn´t it enough to be on social networks? What will I post on

In modern times the presence of your business is not only established with a physical store, but also

With the advance of technology and consequently, new user habits, a new marketing opportunity has arisen: the possibility

Christmas is upon us, bringing with it excellent new opportunities for businesses to increase their revenue. Are you ready

There have never been more resources available to market a business without breaking the bank. Search Engine Optimisation

Pay-per-click (PPC) advertising is precise & transparent. In this over view re run through the benefits that

While SEO has amazing potential, it also demands a lot of time and effort. Being visible and ranking

July 24th will be remembered as the day Google started rebranding their core products. One of their most

Being just present on the Internet is no longer an option for brands that want to succeed. In

In addition to optimising your site to make it appear as well-positioned as possible, PPC is another indispensable

Why is SEO Important for My Business? Do I really need to invest in search engine optimization or

Not thousands or millions, the total number of users the Internet has today, is around 3.4 billion people.

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A long time ago, in a galaxy far, far away, there was a fight about the best way

With the popularization of the internet, becoming visible in the search engines by investing in digital marketing has

Black Friday is just around the corner, literally only a few days away, and a lot of advertisers

Digital Marketing is much more than creating a website or a page on social networks. Companies that don´t

Smartphones have changed the entire organizational concept of society. We use them to talk, make and share photos,

A major update in Google AdWords has affected most advertisers in the last few days. Somewhat controversial, this

Loyalty is making your service, product, and service so special that when your customers need it again, they

It's the customers that move any business. A company can opt for a strategy in which its main

The General Data Protection Regulation (GDPR) is a new regulation issued by the European Commission whose primary objective

Currently, there is a trend in the web world to make websites increasingly secure, and one way to

Negative keywords make your AdWords account run smoother and reduce wasted spend. In this post we look

SWOT Digital would like to congratulate our client Intelligo Software who has just been nominated for Payroll Software

Single Keyword Ad Groups are a great tool in your AdWords arsenal. Optimising your campaigns performance has never

The mobile-first index is a big update that is going to be rolled out gradually. Find out how

If you run an e-commerce business and sell online through your website in Ireland something exciting happened in

2016 has seen some pretty seismic changes in the Google AdWords Advertising such as Google shopping and expanded

Digital marketing should NOT be ignored. However, some 37% of Irish Businesses still do not have website

Google Ad Grants, provide a significant opportunity for Non-profits to advertise their charities on Google, driving thousands of

This year, has arguably seen the largest amount of changes in Google AdWords since the advertising platform was

Whenever there is an announcement of a new feature in Google AdWords the ears of the SWOT Digital

Have you noticed while browsing through your personal news feed that now the posts are primarily your friends

If you have noticed a decrease in your organic rankings and website traffic recently it is important to

If you own or operate a website, Google’s website update of April 2015, will not have passed you

AdWords is a great tool if used properly. If not you can waste a lot of time and