Digital Marketing Blog

You need laser-precise advertising? PPC is your solution.

You need laser-precise advertising? PPC is your solution.

Pay-per-click (PPC) advertising is precise & transparent. In this over view re run through the benefits that PPC can bring to your business.

PPC ads are the ones you see at the top and along the sides of search engine result pages and social media platforms. In order to appear here, you need to bid for your ads to show up in sponsored results when people type in a query that includes your target keywords.

Why PPC? This advertising is called pay-per-click because you pay for every person that clicks on your ad. Most popular PPC platforms are the Google Ads, Facebook Ads, and Bing Ads.

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Online Visibility and Digital Marketing

Online Visibility and Digital Marketing

Being just present on the Internet is no longer an option for brands that want to succeed. In recent years, a lot has changed and building the digital presence of a brand has become critical for it to prosper in today’s market – especially if we take into account new consumer habits.
To prevent your company from losing sales and for customers to better find your products or services, you need to find the best ways to promote your business on the internet.
By choosing and implementing the right digital marketing strategies, you will increase your brand online visibility and will be found by your ideal customers.

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What Can SEO Do For Your Business – Infographic

What Can SEO Do For Your Business – Infographic

Why is SEO Important for My Business?

Do I really need to invest in search engine optimization or can I get by without it?

If you’re asking these type of questions, you’re in the right place, and we are here to help you.

In this infographic, we present to you some specific reasons why SEO can be a game-changing factor for your company and why every business, no matter the size, should definitely invest in SEO.

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Digital Marketing Made Simple.

Digital Marketing Made Simple.

Not thousands or millions, the total number of users the Internet has today, is around 3.4 billion people. Approximately 40% of the entire worlds population.

With so many people watching what happens on social networks and looking for information straight from Google, it’s no wonder the digital environment is the best place for your business to be. And how to gain prominence over there? Through Digital Marketing.

Digital Marketing is the set of strategies aimed at promoting a brand on the internet. It differs from traditional marketing by involving the use of different online channels and methods that allow the analysis of results in real time.

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Star Wars and  SEO – On what side of the force are you.

Star Wars and SEO – On what side of the force are you.

A long time ago, in a galaxy far, far away, there was a fight about the best way to optimise your website, to have it land at the top of search engine result pages (SERPs).

As you might have guessed by the initial paragraph, and now that the Star Wars The Last Jedi has just come out, we will leave here a comparison between the world in a distant galaxy far, far away and the universe of search engines that are part of our reality.

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Preparing Your PPC Campaigns for Black Friday and Cyber Monday.

Preparing Your PPC Campaigns for Black Friday and Cyber Monday.

Black Friday is just around the corner, literally only a few days away, and a lot of advertisers are still not ready for what is one of the most important e-commerce dates of the year.

In this digital era, instead of pursuing a particular product in a crowded mall, the majority of consumers now prefer to access the web to locate specific products and buy them online. After conducting an online search, people are looking for the best deals, which are often listed in Payed Advertising, particularly Google Ads. And this further endorses the importance of Pay Per Click (PPC) Advertising.

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