Digital Marketing Blog

Preparing Your PPC Campaigns for Black Friday and Cyber Monday.

Preparing Your PPC Campaigns for Black Friday and Cyber Monday.

Black Friday is just around the corner, literally only a few days away, and a lot of advertisers are still not ready for what is one of the most important e-commerce dates of the year.

In this digital era, instead of pursuing a particular product in a crowded mall, the majority of consumers now prefer to access the web to locate specific products and buy them online. After conducting an online search, people are looking for the best deals, which are often listed in Payed Advertising, particularly Google Ads. And this further endorses the importance of Pay Per Click (PPC) Advertising.

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The Importance of Having a Responsive Website in the Mobile Era.

The Importance of Having a Responsive Website in the Mobile Era.

Smartphones have changed the entire organizational concept of society. We use them to talk, make and share photos, videos, search services, products, companies, shopping, among others. Therefore, it is critical that any site provides a pleasant experience for mobile users. Having a responsive design is no longer merely a good strategy but a necessity, because failing to adapt is to lose a huge market niche that only tends to expand.

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Latest Google AdWords Daily Budget Update.

Latest Google AdWords Daily Budget Update.

A major update in Google AdWords has affected most advertisers in the last few days. Somewhat controversial, this modification takes full charge of the platform’s daily budgeting system.
If your ads are not served because of low traffic one day, they will run more often on another day when the volume of traffic is higher. In these cases, Google will embrace the “wave” and will only stop when it reaches twice the daily budget.

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The Importance of Customer Loyalty in the Modern Business World.

The Importance of Customer Loyalty in the Modern Business World.

Loyalty is making your service, product, and service so special that when your customers need it again, they will not think twice and will buy from you again.
The goal is to make them continue, on a frequent basis, acquiring and thus resisting the offers of the competition. Therefore, it becomes totally important these days to think of customer loyalty strategies.

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Customer Retention – What is it and Why Does it Matter for Your Business.

Customer Retention – What is it and Why Does it Matter for Your Business.

It’s the customers that move any business. A company can opt for a strategy in which its main purpose is to acquire new customers and to sell regardless of who is buying or, instead, focus on retaining current high-value customers that make continued purchases.
Consumer-Centric Marketing is one of the most efficient ways to retain them by promoting more than a simple communication channel, but rather an individual relationship. Through personalized experiences, this strategy generates a positive perception of your brand and its services guaranteeing the loyalty of the consumers.

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Non HTTPS “Not Secure” Google Chrome Warnings.

Currently, there is a trend in the web world to make websites increasingly secure, and one way to do this is by implementing the HTTPS protocol. Find out about the new Google Chrome ‘NOT SECURE’ website warning, how you will be affected and what your digital team should do to avoid it.

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The positive impact of negative keywords

Negative keywords make your AdWords account run smoother and reduce wasted spend. In this post we look at how negative keywords cab be identified and provide some ready-to-go keywords for you to copy and paste, right into your own AdWords campaigns.

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