Digital Marketing Blog
Google Is Rebranding its Ad Line-up, with AdWords Becoming Google Ads
July 24th will be remembered as the day Google started rebranding their core products. One of their most popular products since 2000 AdWords just became simply known as Google Ads. These changes are being done in lieu of a new approach to advertising strategies handled across a broader range of platforms.
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Online Visibility and Digital Marketing
Being just present on the Internet is no longer an option for brands that want to succeed. In recent years, a lot has changed and building the digital presence of a brand has become critical for it to prosper in today’s market – especially if we take into account new consumer habits.
To prevent your company from losing sales and for customers to better find your products or services, you need to find the best ways to promote your business on the internet.
By choosing and implementing the right digital marketing strategies, you will increase your brand online visibility and will be found by your ideal customers.
PPC Advertising – Google AdWords Campaigns
In addition to optimising your site to make it appear as well-positioned as possible, PPC is another indispensable tool in an integrated web campaign and is sometimes the right and quickest choice to achieve greater visibility and generate traffic to your website.
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What Can SEO Do For Your Business – Infographic
Why is SEO Important for My Business?
Do I really need to invest in search engine optimization or can I get by without it?
If you’re asking these type of questions, you’re in the right place, and we are here to help you.
In this infographic, we present to you some specific reasons why SEO can be a game-changing factor for your company and why every business, no matter the size, should definitely invest in SEO.
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Digital Marketing Made Simple.
Not thousands or millions, the total number of users the Internet has today, is around 3.4 billion people. Approximately 40% of the entire worlds population.
With so many people watching what happens on social networks and looking for information straight from Google, it’s no wonder the digital environment is the best place for your business to be. And how to gain prominence over there? Through Digital Marketing.
Digital Marketing is the set of strategies aimed at promoting a brand on the internet. It differs from traditional marketing by involving the use of different online channels and methods that allow the analysis of results in real time.
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Star Wars and SEO – On what side of the force are you.
A long time ago, in a galaxy far, far away, there was a fight about the best way to optimise your website, to have it land at the top of search engine result pages (SERPs).
As you might have guessed by the initial paragraph, and now that the Star Wars The Last Jedi has just come out, we will leave here a comparison between the world in a distant galaxy far, far away and the universe of search engines that are part of our reality.
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SEO Trends For 2018
With the popularization of the internet, becoming visible in the search engines by investing in digital marketing has become paramount these days.
As the year is coming to an end, in this post, we will talk about the main SEO trends for 2018 and how you can gain more visibility for your site.
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Preparing Your PPC Campaigns for Black Friday and Cyber Monday.
Black Friday is just around the corner, literally only a few days away, and a lot of advertisers are still not ready for what is one of the most important e-commerce dates of the year.
In this digital era, instead of pursuing a particular product in a crowded mall, the majority of consumers now prefer to access the web to locate specific products and buy them online. After conducting an online search, people are looking for the best deals, which are often listed in Payed Advertising, particularly Google Ads. And this further endorses the importance of Pay Per Click (PPC) Advertising.
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Why Digital Marketing is Essential to Today’s Businesses.
Digital Marketing is much more than creating a website or a page on social networks. Companies that don´t have an online strategy stay behind and get outdated compared to the competition. Not to mention they lose interest from the public. Are you going to let your company fall behind?
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The Importance of Having a Responsive Website in the Mobile Era.
Smartphones have changed the entire organizational concept of society. We use them to talk, make and share photos, videos, search services, products, companies, shopping, among others. Therefore, it is critical that any site provides a pleasant experience for mobile users. Having a responsive design is no longer merely a good strategy but a necessity, because failing to adapt is to lose a huge market niche that only tends to expand.
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