Digital Marketing Blog
The positive impact of negative keywords
Negative keywords make your AdWords account run smoother and reduce wasted spend. In this post we look at how negative keywords cab be identified and provide some ready-to-go keywords for you to copy and paste, right into your own AdWords campaigns.
read moreSWOT Client Shortlisted for Awards
SWOT Digital would like to congratulate our client Intelligo Software who has just been nominated for Payroll Software Supplier of the Year and In-Country Payroll Team of the Year.
read moreSingle Keyword Ad Groups
Single Keyword Ad Groups are a great tool in your AdWords arsenal. Optimising your campaigns performance has never been more important and by adopting single keyword ad groups you can deliver extremely relevant, highly specific adverts to your potential customers. Lets consider why Single Keyword Ad Groups should be high on your agenda in your next Google AdWords campaign…
read moreWhat You Need to Know About Googles Mobile-First Index
The mobile-first index is a big update that is going to be rolled out gradually. Find out how you will be affected and what your digital marketing team should do.
read moreGoogle Shopping Arrives In Ireland
If you run an e-commerce business and sell online through your website in Ireland something exciting happened in the build up to Christmas. That is Google shopping was finally rolled out to Irish Google AdWords advertisers. This posts gives you the background to shopping, what it is, whose it for, what it can do for you and what the likely benefits might be. Read on…
read moreTop 5 Christmas Wishes For Google AdWords Improvements
2016 has seen some pretty seismic changes in the Google AdWords Advertising such as Google shopping and expanded text ads. However, issues with functionality remain. Here we discuss five of these that are our own bugbears.
read moreEmbrace digital marketing & get more customers online
Digital marketing should NOT be ignored. However, some 37% of Irish Businesses still do not have website let alone have adopted digital marketing. By building a website to best practise and embracing different digital marketing tactics can stimulate sales and bring in new customers.
read moreGoogle Ad Grants For Non Profits
Google Ad Grants, provide a significant opportunity for Non-profits to advertise their charities on Google, driving thousands of targeted visitors to their website every month. In the ever increasing competitiveness of this sector, having a presence here might give charities the competitive advantage they need to grow, or even just to survive. In this post we discuss what Google Ad Grants are, how to get them and how to keep hold of them to avail free advertising worth USD$10,000 every month.
read moreDominate AdWords With Super-Sized Expanded Text Ads.
This year, has arguably seen the largest amount of changes in Google AdWords since the advertising platform was rolled out nearly 16 years ago. Expanded text ads is perhaps the most significant change, giving advertisers nearly 50% extra space in the ad copy. By effectively incorporating appropriate ad extensions you now have the ability to contruct ads that are over 500 characters in size.
read moreExpanded Text Ads have arrived
Whenever there is an announcement of a new feature in Google AdWords the ears of the SWOT Digital PPC Team prick up. As anyone who is a follower of the Google AdWords blog will know updates are not uncommon. However, they are generally not seismic and typically do not make front page news, even in the very niche world of pay per click advertising.
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