Digital Marketing Blog

The Importance of Customer Loyalty in the Modern Business World.

The Importance of Customer Loyalty in the Modern Business World.

Loyalty is making your service, product, and service so special that when your customers need it again, they will not think twice and will buy from you again.
The goal is to make them continue, on a frequent basis, acquiring and thus resisting the offers of the competition. Therefore, it becomes totally important these days to think of customer loyalty strategies.

read more
Customer Retention – What is it and Why Does it Matter for Your Business.

Customer Retention – What is it and Why Does it Matter for Your Business.

It’s the customers that move any business. A company can opt for a strategy in which its main purpose is to acquire new customers and to sell regardless of who is buying or, instead, focus on retaining current high-value customers that make continued purchases.
Consumer-Centric Marketing is one of the most efficient ways to retain them by promoting more than a simple communication channel, but rather an individual relationship. Through personalized experiences, this strategy generates a positive perception of your brand and its services guaranteeing the loyalty of the consumers.

read more

Non HTTPS “Not Secure” Google Chrome Warnings.

Currently, there is a trend in the web world to make websites increasingly secure, and one way to do this is by implementing the HTTPS protocol. Find out about the new Google Chrome ‘NOT SECURE’ website warning, how you will be affected and what your digital team should do to avoid it.

read more

Single Keyword Ad Groups

Single Keyword Ad Groups are a great tool in your AdWords arsenal. Optimising your campaigns performance has never been more important and by adopting single keyword ad groups you can deliver extremely relevant, highly specific adverts to your potential customers. Lets consider why Single Keyword Ad Groups should be high on your agenda in your next Google AdWords campaign…

read more

Google Shopping Arrives In Ireland

If you run an e-commerce business and sell online through your website in Ireland something exciting happened in the build up to Christmas. That is Google shopping was finally rolled out to Irish Google AdWords advertisers. This posts gives you the background to shopping, what it is, whose it for, what it can do for you and what the likely benefits might be. Read on…

read more

Get in Touch

Call us on 01 254 4034 or email hello@swotdigital.com
Contact us

Get in Touch

Opt in to mailing list