Digital Marketing Blog
2016 has seen some pretty seismic changes in the Google AdWords Advertising such as Google shopping and expanded text ads. However, issues with functionality remain. Here we discuss five of these that are our own bugbears.read more
Digital marketing should NOT be ignored. However, some 37% of Irish Businesses still do not have website let alone have adopted digital marketing. By building a website to best practise and embracing different digital marketing tactics can stimulate sales and bring in new customers.read more
Google Ad Grants, provide a significant opportunity for Non-profits to advertise their charities on Google, driving thousands of targeted visitors to their website every month. In the ever increasing competitiveness of this sector, having a presence here might give charities the competitive advantage they need to grow, or even just to survive. In this post we discuss what Google Ad Grants are, how to get them and how to keep hold of them to avail free advertising worth USD$10,000 every month.read more
This year, has arguably seen the largest amount of changes in Google AdWords since the advertising platform was rolled out nearly 16 years ago. Expanded text ads is perhaps the most significant change, giving advertisers nearly 50% extra space in the ad copy. By effectively incorporating appropriate ad extensions you now have the ability to contruct ads that are over 500 characters in size.read more
Whenever there is an announcement of a new feature in Google AdWords the ears of the SWOT Digital PPC Team prick up. As anyone who is a follower of the Google AdWords blog will know updates are not uncommon. However, they are generally not seismic and typically do not make front page news, even in the very niche world of pay per click advertising.read more
Have you noticed while browsing through your personal news feed that now the posts are primarily your friends and family? That is because Facebook’s new algorithm prioritises these profile posts over page posts.read more
If you have noticed a decrease in your organic rankings and website traffic recently it is important to identify what the problem might be and resolve it as soon as possible.
Take a read of our handy 3 part guide and see why you are dropping down the rankings or sitting on a ticking bomb that could lead to organic disaster.read more
If you own or operate a website, Google’s website update of April 2015, will not have passed you by. You may remember it was headline news, with even SKY News and the BBC carrying the story of so-called Mobilegeddon and mobile friendly websites. We were told it was going to be the biggest update in a very long time and anyone without a mobile friendly website, could expect to see a significant (negative) impact on the organic traffic they received from mobile devices.read more
AdWords is a great tool if used properly. If not you can waste a lot of time and money. Read our 69 AdWords tips to help you run better AdWords campaigns.read more
For over a year now your Google Analytics data has been corrupted by rogue traffic sources that you have probably not been aware of.
What this means is that the overall traffic that you have seen rising on your site may not actually be from legitimate sources and your website has not actually being growing the way you actually thought.read more