Digital Marketing Blog
The Importance of Customer Loyalty in the Modern Business World.
Loyalty is making your service, product, and service so special that when your customers need it again, they will not think twice and will buy from you again.
The goal is to make them continue, on a frequent basis, acquiring and thus resisting the offers of the competition. Therefore, it becomes totally important these days to think of customer loyalty strategies.
Customer Retention – What is it and Why Does it Matter for Your Business.
It’s the customers that move any business. A company can opt for a strategy in which its main purpose is to acquire new customers and to sell regardless of who is buying or, instead, focus on retaining current high-value customers that make continued purchases.
Consumer-Centric Marketing is one of the most efficient ways to retain them by promoting more than a simple communication channel, but rather an individual relationship. Through personalized experiences, this strategy generates a positive perception of your brand and its services guaranteeing the loyalty of the consumers.
GDPR: What is It and How Will it Impact Your Business.
The General Data Protection Regulation (GDPR) is a new regulation issued by the European Commission whose primary objective is to harmonize the protection of personal data legislation throughout Europe. Find out more about the changes and Technological measures that should be implemented to be in compliance with this new EU directive.
read moreNon HTTPS “Not Secure” Google Chrome Warnings.
Currently, there is a trend in the web world to make websites increasingly secure, and one way to do this is by implementing the HTTPS protocol. Find out about the new Google Chrome ‘NOT SECURE’ website warning, how you will be affected and what your digital team should do to avoid it.
read moreThe positive impact of negative keywords
Negative keywords make your AdWords account run smoother and reduce wasted spend. In this post we look at how negative keywords cab be identified and provide some ready-to-go keywords for you to copy and paste, right into your own AdWords campaigns.
read moreSWOT Client Shortlisted for Awards
SWOT Digital would like to congratulate our client Intelligo Software who has just been nominated for Payroll Software Supplier of the Year and In-Country Payroll Team of the Year.
read moreSingle Keyword Ad Groups
Single Keyword Ad Groups are a great tool in your AdWords arsenal. Optimising your campaigns performance has never been more important and by adopting single keyword ad groups you can deliver extremely relevant, highly specific adverts to your potential customers. Lets consider why Single Keyword Ad Groups should be high on your agenda in your next Google AdWords campaign…
read moreWhat You Need to Know About Googles Mobile-First Index
The mobile-first index is a big update that is going to be rolled out gradually. Find out how you will be affected and what your digital marketing team should do.
read moreGoogle Shopping Arrives In Ireland
If you run an e-commerce business and sell online through your website in Ireland something exciting happened in the build up to Christmas. That is Google shopping was finally rolled out to Irish Google AdWords advertisers. This posts gives you the background to shopping, what it is, whose it for, what it can do for you and what the likely benefits might be. Read on…
read moreTop 5 Christmas Wishes For Google AdWords Improvements
2016 has seen some pretty seismic changes in the Google AdWords Advertising such as Google shopping and expanded text ads. However, issues with functionality remain. Here we discuss five of these that are our own bugbears.
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