The Hidden Core Values behind Facebook’s News Feed Algorithm

The Hidden Core Values behind Facebook’s News Feed Algorithm

  Facebook recently announced that it has updated its news feed algorithm yet again! Have you noticed while browsing through your personal news feed that now the posts are primarily your friends and family? That is because Facebook’s new algorithm prioritises these profile posts over page posts. In an article on the Facebook Newsroom , the vice president of Product Management Adam Mosseri stated “Facebook was built on the idea of connecting people with their friends and family” and that it remains “a top priority”. Facebook also announced some of its other core values behind their news feed algorithm. After posts from Friends and Family, Facebook want Users news feeds to “inform” and “entertain” using “authentic communication” and have explained that “this update may cause reach and referral traffic to decline for some pages”. What does this mean for us digital marketers? Well for starters, our posts visibility are significantly impacted as they are pushed further down peoples news feeds so they likelihood of them being seen is reduced. So this in turn reduces our organic reach and increases the pressure to promote posts in order to get them seen. So what can digital marketers do? Digital marketers have to get even more creative when it comes to content, which may mean more man hours. Generic, spam-like & unpaid promotional posts will lose out! As mentioned above, additional investment into Facebook promoted posts and paid advertisements is a good place to begin, if viable. Also another way to combat this is to encourage people to directly share your content so it appears on their friends’ news feeds, which is...

The changing face of SERPs: How Twitter & Google’s agreement will affect the search landscape

Newsflash Earlier this month, an agreement was apparently reached between Google and Twitter to make Tweets more visible on Google.  It is believed, that in the first half of 2015, tweets will begin to be seen Google’s search engine results pages (SERPs).It is believed, that in the first half of 2015, tweets will begin to be seen Google’s search engine results pages (SERPs). This is not the first time Google has shown real-time tweets. From October 2009 until July 2011 a similar agreement existed. The benefits to both companies are obvious. Increased visibility of Tweets in the SERPs will increase Twitter’s ability to reach a larger audience, while Google will benefit from providing real-time results in the form of Tweets to it’s How will this effect your business? What does this mean to companies trying to drive more business online though their websites?  In a nutshell it underlines the importance of having a Twitter presence with regularly updated, engaging content.  If you don’t and your competitors do, they will likely command more of the real estates in the SERPs, pushing your company down the page and reducing your visibility. If you have no Twitter account? Quite Simply the first step is to get one! It is an easy process to sign up to Twitter. You can choose a Twitter handle (username) that relates to your business and personalise the way your twitter page looks with images.   You can also provide a biography detailing who you are and what you are about. You can choose to have a personal Twitter page and/or a business Twitter page. If it is your business you...