In an era when more than 58% of the world’s population uses social media, it’s good to know that in Ireland, that percentage goes all the way up to 75%. Average daily social media usage of 2 hours and 27 minutes per day opens up a fair time gap for you to place an ad for your business, product or service. But, choosing the right platform for your brand comes with a challenge. The right answers will come only if you ask the right questions.
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Who am I supposed to target?
In other words, who is my audience? Do they prefer Instagram over Facebook? Should I target both genders? Are they using social media on mobile, tablet or PC? Perhaps, you already did consumer research, and you are able to define some aspects of your audience by yourself, but if any of those questions remain without an answer, test and try! Pick a generic audience, monitor behaviour, and test and learn from the result.
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Which objective should I use?
Most often, people choose the wrong objective for their campaigns, and then the lack of the results discourages them from continuing with advertising. Let us help you in defining KPIs (Key performer indicators) for your business and create a tailor-made strategy that will achieve all KPIs with the correct objectives. Want to increase traffic to your website? Choose traffic! Want to increase sales? Combine multiple objectives in order to achieve them.
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Where should I advertise my business?
Facebook and Instagram are currently the top platforms when it comes to the number of users worldwide but are they the right fit for your business?
The number of users on Facebook gives you high reach potential if you want to present a product or service that is of interest both to a general or specific audience. Pay attention that Facebook is less convenient for specific businesses which are targeting other specific business niches.
Instagram is the millennials’ favourite platform and the perfect place for visually appealing products. Like Facebook, you need to be careful if you are searching for other businesses to target. Along with that, if you are not into creative photography and recording and are not comfortable with live appearance, you might need the help of a qualified web designer to build a unique visual identity.
Twitter is an excellent platform to build awareness for your brand. Use hashtags potential, research keywords and spark the buzz around your brand. We strongly advise you to consult an expert SEO team on this since this platform prefers words over images.
Females are dominant users on this platform, so be prepared to unlock all feminine and subtle sides of your business! If your business is related to fashion, cooking, design or jewellery and beauty, this is the right place for you. If you are not familiar with the technical setup, consult a social media ads manager to create a unique approach in order to get the best results.
When it comes to advertising on LinkedIn, keep in mind that this platform is (different from others) created for professional purposes. LinkedIn’s heavy users are typically 30-49 years old, and they are using it for job recruitment or job searches, along with sharing professional successes and updating their virtual resumes. All businesses which are constructing advertising strategies on B2B lead generation could expect good results.
TikTok
This platform is at its peak, and its number of users continues to grow every day! Don’t be misled into thinking that only the youngsters are scrolling around this network. Make an effort to create a unique ad and put an effort to distinct and present your business, especially if it’s visual-based as art, food, retail, beauty, and other similar service industries.
Summing Up
We tried to answer the most frequent questions related to choosing the right social media platform for businesses. Our experience showed that each business is unique and that each requires (and deserves) a custom made tactical approach in the digital world. If you are looking for a competent team to create a strategy for your business’s social media presence, schedule your appointment today.
