Keeping up with Google’s frequent updates is a must if you want to maintain your website’s search rankings. A few days ago, Google began rolling out its August 2024 Core Update. This latest update, which was shared across various platforms and detailed on Google’s official blog, aims to boost high-quality content while lowering the visibility of low-value pages in search results.
In this post, we’ll break down what you need to know about the ongoing update and how to adjust your SEO strategy to keep your site in good standing.
What’s Happening with the August 2024 Core Update?
The August 2024 Core Update is part of Google’s regular tweaks to its search algorithm. While these updates don’t usually target specific sites, they can lead to shifts in rankings. According to Search Engine Journal, this one is focused on refining how Google evaluates content, aiming to show users the most useful and relevant information. Since the update is still being rolled out, you might notice some changes in your website’s performance over the coming weeks.
What It Could Mean for Your Website
As with any update, there’s always some uncertainty. You may see some fluctuations in your rankings as the update continues. Sites that have consistently delivered high-quality, user-centered content may see improvements, while those relying on outdated SEO tactics might drop in the rankings. The focus is on content quality and relevance, so it’s important to keep those in mind as you review your site.
Steps to Take During the Rollout:
- Watch Your Analytics: Keep a close eye on your website’s performance. Look for any changes in traffic or rankings that might signal how the update is affecting your site.
- Don’t Rush to Make Changes: It can be tempting to make immediate adjustments, but it’s often best to wait until the update is fully rolled out. Making sudden changes might lead to unintended issues.
- Continue Adding Quality Content: Focus on creating new content that meets your users’ needs. Ensure each new page is clear, useful, well written, and free from keyword stuffing.
- Stay Updated: Follow industry news and Google’s announcements to stay informed. As more details emerge, you may need to tweak your strategy.
Actionable Tips to Stay Ahead of the Curve
Make Your Content Shine:
Quality is key when it comes to content, especially with the new update. To keep your content in top shape:
- Cover Topics Thoroughly: Don’t just skim the surface. Dive deep into the subject to give your readers all the details they need. The more helpful and informative your content is, the better.
- Do Your Homework: Back up what you say with solid research. Use reliable sources and make sure your information is up to date. This helps build trust with your audience.
- Meet Reader Needs: Think about what your audience is searching for and write content that answers their questions. Whether it’s a guide, a review, or a simple blog post, make sure it’s clear and useful.
Keep Your Content Fresh:
Google loves content that’s fresh and relevant. Regular updates to your older posts can keep them performing well:
- Update Regularly: Go back to your older posts and refresh them with the latest information. Add new insights or examples that make the content even more valuable.
- Add More Detail: If you have a post that’s doing well but is on the shorter side, consider expanding it. Include updated facts, new tips, or additional sections to give it more depth.
- Use Keywords Naturally: Check if your content still includes relevant keywords, but don’t overdo it. Let the keywords fit naturally into the text, keeping the flow easy to read.
Optimise for E-A-T (Expertise, Authoritativeness, Trustworthiness):
Google is looking for content that comes from trustworthy sources, so it’s important to show that you’re credible:
- Highlight Expertise: If you or someone on your team is an expert, make sure to show that. Include bios or references to other expert content that backs up your claims.
- Link to Trusted Sources: Whenever you make a point, back it up with links to reliable sources. This not only supports your argument but also builds trust with your readers.
- Use Testimonials and Examples: Real-life examples, like case studies or testimonials, can go a long way in proving that your content is reliable. This helps both your readers and Google see your content as trustworthy.
Keep an Eye on Performance:
It’s important to watch how your site is doing, especially with the new update rolling out:
- Check Google Analytics: Regularly review your site’s traffic and see which pages are getting more or less attention. This can give you clues about how the update is affecting your site.
- Use Google Search Console: Monitor changes in your rankings and look for any issues that might be impacting your visibility. It’s a great way to catch problems early.
- Adjust as Needed: If you notice your traffic or rankings dropping, take a closer look at why. It might mean you need to tweak your strategy or focus more on the content that’s still performing well.
Final Thoughts
As the August 2024 Core Update continues to roll out, staying proactive is your best strategy. This update is a clear signal from Google: quality, relevance, and user-focused content are more important than ever. By regularly updating your content, making sure it’s valuable, and keeping an eye on how your site is performing, you can not only handle these changes but also come out ahead.
Remember, succeeding in SEO isn’t just about reacting to updates—it’s about consistently giving your users what they need. Keep your focus on providing genuine value, and your site will continue to perform well, regardless of the updates that come your way.
Author: Paulo
