by Paulo A | Mar 9, 2018 | Search Engine Optimisation, SEO Tips, Uncategorized
Why is SEO Important for My Business? Do I really need to invest in Search Engine Optimization or can I get by without it? If you’re asking these type of questions, you’re in the right place, and we are here to help you. In this infographic, we present to you some specific reasons why SEO can be a game-changing factor for your company and why every business, no matter the size, should definitely invest in SEO. If you need help, do not hesitate to contact...
by Paulo A | Feb 7, 2018 | Search Engine Optimisation, SEO Tips, Uncategorized
A long time ago, in a galaxy far, far away, there was a fight about the best way to optimise your website, to have it land at the top of search engine result pages (SERPs). As you might have guessed by the initial paragraph, and now that the Star Wars The Last Jedi has just come out, we will leave here a comparison between the world in a distant galaxy far, far away and the universe of search engines that are part of our reality. We can find many analogies between the Star Wars movies and our SEO practices. The algorithms of search engines are as enigmatic as the Force in Star Wars. In the saga, there is the Jedi Order, which is part of the light side of the Force, and the Sith Lords, who make up the dark side of the Force. In the SEO world, we have Black Hat, equivalent to the dark side of the Force, and the White Hat, the light side. The analogy of the Sith versus the Jedi is perfect since, for those who are starting their site from scratch, it can be tempting to surrender to the appeal of Black Hat, since it theoretically can give quicker results. However, it also has serious consequences. Just like the dark side of the force that often tried to seduce the most vulnerable, inexperienced Jedi with a penchant for dark attitudes and thoughts, like Anakin Skywalker, who became the famous and feared Darth Vader, the dark side of SEO, known as Black Hat SEO tries to convince a person to use features like hidden...
by Paulo A | Dec 8, 2017 | Search Engine Optimisation, SEO Tips, Uncategorized
With the popularization of the internet, becoming visible in the search engines by investing in digital marketing has become paramount these days. As the year is coming to an end, in this post, we will talk about the main SEO trends for 2018 and how you can gain more visibility for your site. SEO Trends for 2018: Voice Search The way users search for information online is changing and with the arrival of voice search on both mobiles and tablets. Chatbots such as Siri, Google voice, and Cortana are now widely used by users, and it is expected that in 2018 this trend will continue to grow. To adapt your SEO strategy for voice searches we recommend: Think about the types of questions your customers may ask. Create pages of frequently asked questions focused on long tail keywords and conversational keywords. Instead of putting phrases like “restaurants in Dublin,” include questions on your pages such as “Where can you eat well in the centre of Dublin?” Link Building Backlinks will still be effective in 2018, but it will be more important than ever to rely on quality over quantity. It is better to have a single link from a very trustworthy website than to have many low-quality ones from spammed and shady websites. Treating quality guest blogging as an integral part of a link building strategy will also continue to be an SEO trend next year. User experience User experience will become even more important in 2018. Having a fast, responsive website with a good navigation structure and a lot of useful and quality content is essential for providing...
by Paulo A | Sep 8, 2017 | SEO Tips
Currently, there is a trend in the web world to make websites increasingly secure. And one way to do this is by implementing the HTTPS protocol. One of the great advocates of implementing this protocol is Google, which aims to make all sites have HTTPS soon. The Mountain View giant has revealed that as of Version 62 of Chrome, expected to be released in October, the browser will adopt a new behavior in the display of the warning “Not Secure” for sites that do not present the HTTPS protocol. It is predictable that almost 50% of Irish Sites will receive this warning. For some time now Chrome has been showing the “Not Secure” warning on HTTP pages that contain fields for typing critical data, such as passwords and credit card numbers. But with the update in progress, any information that the user has to enter like an email address on a contact form will be treated as sensitive. The alert, therefore, will appear more often, especially in anonymous tabs: in them, the message will appear even if the user does not type anything. Will my website be affected? Here are some questions that will help you get an answer to that: 1- Does your website have any text fields to fill? (Contact forms, search fields, access to reserved areas of the website, etc.) 2- Does your website use HTTP access:// in the browser address bar by default? If you answered yes to both questions, then your website will be one of those affected by what we mentioned above, and you should implement an SSL certificate to avoid the ‘NOT...
by Mark Loud | Jan 23, 2017 | Mobile, Search Engine Optimisation, SEO Tips
For a long time now Google has shown a preference to mobile devices over desktop and in November that became even more clear when Google announced plans to introduce “mobile-first” indexing on their Webmasters Blog. What is a Mobile-First Index? This is a big update and is going to be rolled out gradually, so knowing precisely the exact details are hard to do at this stage, but we can so far say this: Search Engine Results Pages (SERPs) will be based on content found on your mobile website. Your choice of Mobile Technology does not matter – No matter if you have brand new AMP pages (Accelerated Mobile Pages) for your website, a responsive design or an old school standalone mobile version; they are all treated as the mobile version for indexing. Will I Be Affected? So the question is what does this really mean? Well if you find the following describes you then you might be in for a reduction in both mobile and desktop traffic… I have no mobile version of my website and my desktop version is not responsive to mobile devices (you can tell this if your website fails Googles mobile friendly test. (have link) Although Google has stated that they will still crawl your desktop version of the website in the absence of a mobile version, the trend towards mobile suggests you’re not going to be better off, if not in the short term certainly in the longer. My mobile website has compared to the desktop version: Fewer pages available for index Reduced content Different internal linking / structure What Should Your Digital...
by Mark Loud | Feb 15, 2016 | SEO Tips
If you have noticed a decrease in your organic rankings and website traffic recently it is important to identify what the problem might be and resolve it as soon as possible. Take a read of our handy 3 part guide and see why you are dropping down the rankings or sitting on a ticking bomb that could lead to organic disaster. Have Your Rankings & Traffic Actually Dropped? First things first, you need to know for sure if you have actually suffered a drop in either your rank or traffic. Simply searching for your keyword in Google and seeing where you rank is no longer sufficient. Since late 2009 Google has been customising our search results based upon user behavior for all users, not just those of us signed into our Google accounts. What this means is that those organic rankings you are so proud of might not actually be what joe public sees….. but that is a discussion for another day. Checking Your Rankings The best way to check your rankings is to use a tool that tracks these for you. There are a number of free and paid options, as an digital agency we love to use Moz and SEM Rush, both of which offer keyword tracking as part of their online set of tools. Alternatively you can always do it the old fashioned way and Google each search term individually and scrolling through the pages until you find yourself…. just remember to go into private / incognito mode so that you don’t see personalised results. Checking Your Website Traffic This one is easy, we always recommend...
