Extinct SEO Techniques that are Alive and Well

Extinct SEO Techniques that are Alive and Well

The world of online marketing is a constantly moving one and in order to keep up to date requires time dedicated each week to read up on the latest news, trends and techniques. This sort of information is available by the truck load, blogs both personal and industry leading giving advice on how to best achieve the optimal search visibility. The problem is the most readily available articles and guides are all to do with the latest thinking and how to keep ahead of the curve in terms of seo, what is rarely discussed are the techniques of days gone by that have for some reason hung around as so called “best practice”. Digital marketing budgets are tight for most SME’s and the last thing anyone wants to do is spend budget on work that does not give the best return on investment. Unfortunately that is the case for a lot Irish businesses who are relying on their internal marketing person to keep their online marketing strategy on budget and cutting edge whilst managing their other day to day responsibilities. This is rarely possible and if you take your eye off the ball it is more than likely that you are engaging in online tactics and techniques that are out of date and potentially harmful to your business. This article is aimed at shining the light on some of the techniques that are still being touted as “the way” to rank higher in Google but are in reality far from it. Directory Submissions This first technique is probably the most harmful of them all, born back in the early...