It is our firm belief that digital marketing can only work with a holistic approach. For that reason, we are paying special attention to the combination of Pay-Per-Click Advertising (PPC) and Search Engine Optimisation (SEO). Before we get into it, we should mention that most people view these strategies as being
Should I have a blog? Isn´t it enough to be on social networks? What will I post on this blog? These are the questions that many companies ask when they analyse the alternatives of content production. The answer is yes, they should have a blog, and no, it is not
In modern times the presence of your business is not only established with a physical store, but also with a website. The world is the new stage of any business, even if their aim is local. A website is the best way to let everyone out there know that your
With the advance of technology and consequently, new user habits, a new marketing opportunity has arisen: the possibility of offering the right product to the right person. That's where Content Marketing got its place in business strategies. More and more intense competition between companies drives brands to seek new ways to attract
There have never been more resources available to market a business without breaking the bank. Search Engine Optimisation (SEO) is one of those techniques that allow you to have a presence on the internet, but unlike any other medium where you can display your products or services directly to your
Digital Marketing is much more than creating a website or a page on social networks. Companies that don´t have an online strategy stay behind and get outdated compared to the competition. Not to mention they lose interest from the public. Are you going to let your company fall behind?
Loyalty is making your service, product, and service so special that when your customers need it again, they will not think twice and will buy from you again. The goal is to make them continue, on a frequent basis, acquiring and thus resisting the offers of the competition. Therefore, it becomes
It's the customers that move any business. A company can opt for a strategy in which its main purpose is to acquire new customers and to sell regardless of who is buying or, instead, focus on retaining current high-value customers that make continued purchases. Consumer-Centric Marketing is one of the