With the advance of technology and consequently, new user habits, a new marketing opportunity has arisen: the possibility of offering the right product to the right person.
That’s where Content Marketing got its place in business strategies.
More and more intense competition between companies drives brands to seek new ways to attract the attention of their audience. Content production is a marketing strategy that has been widely used in the marketplace.
Through quality content, companies can conquer people who already have an interest in acquiring their products and services.
Content marketing is a strategy that allows you to engage your target audience as well as grow your customer network through exciting content that brings relevancy and value to those who are reading. Not to mention that content marketing increases the visibility of the brand and raises the chances of generating sales.
In the present days, any potential client can find what they are looking for, this being a product, a service, an answer to a doubt, through a simple search on the internet, so companies started to invest in producing quality content with the intention of attracting more customers and position themselves as an online reference in a particular product or service.
What to expect from content production during 2019?
Based on research and analysis, we can anticipate the key trends in content marketing during 2019.
1. Mobile First
Unsurprisingly, most Internet users use mobile devices to access websites, blogs, and social networks. For this reason, to think structurally and aesthetically the contents for these devices is something increasingly relevant.
2. Online content does not have to be just in article format
Explore new content formats online such as infographics, history telling, listings, videos, memes, GIF’s, images, podcasts, webinars, interviews, tutorials, eBooks, games, hobbies, templates, reviews, etc.
3. Work the same content in different ways, on different platforms
There are several ways to present content. For example: approach the same subject in a Facebook video, blog post, infographic, or in LinkedIn and cross them. If a blog post works well, you can choose some key phrases and use them on Facebook or Twitter posts, for example. This is a great strategy, because it relies on the use of quality content that has already been proven relevant, while also saving time that can be applied for other digital marketing techniques.
4. Visually interesting contents
Image and design care should be taken into consideration and reinforced across different platforms.
5. Timeless content + long tails
Explore keywords with constant search volume and less generic terms. You need to create content that genuinely arouses the interest of a specific audience.
6. Leverage the organic reach of LinkedIn
The changes in organic reach on Facebook have impacted many brands that use the platform for advertising their products and/or services. Therefore, many companies are betting on the organic reach of LinkedIn to publish their content.
7. Live Video Streaming
The power of videos has increased in various media. Facebook, for example, has a favourable organic reach with Live Video Streaming.
Among the various channels of communication where content marketing can be applied (social networks, video sites, e-mails), blogs deserve to be highlighted. As the blog is linked to the company’s website, all the traffic you receive can also be associated with the business’s site.
Content is still the king and should expand his reign more and more. The difference lies in the refinement of the material being produced and published.