How to Make the Most of the Holiday Season
Christmas is upon us, bringing with it excellent new opportunities for businesses to increase their revenue.
Are you ready for the holiday season?
While this is usually the busiest time of the year for most businesses, especially in the retail sector, it’s critical that they adjust their digital marketing strategies to reach more people and turn them into new and returning customers.
Invest in Pay Per Click Advertising
Even if you invest heavily in SEO and PPC, it is crucial that you increase your budget of pay per click advertising, namely Google Ads.
At this time of year, demand increases immensely, people start to search more, and therefore, there will be an increase in views of sponsored links.
Sounds like incredibly good news, right?
It may be as long as you have a special budget to deal with this behaviour change. Otherwise, the scenario can become a nightmare.
Any oversight in budget management can lead to your Sponsored Links no longer be displayed in highly relevant searches.
Also, you should first analyse the performance of previous years and identify your business’s top-selling seasonal items and best performing ads. This way, you will have a more accurate and cost-effective Google Ads campaign.
Use Remarketing in Your Favour
Remarketing is serving ads to people who have been interested in a product but have not made the purchase. Thus, the chances of them visiting the site again and closing deals become greater.
This technique can be very supportive for your business and poses an excellent opportunity to gain new customers especially in a year-end campaign.
Create Specific Landing Pages to Capture Leads
Landing pages are the pages on your site that are specially designed to capture leads and later transform those leads into paying customers.
In this case, you can create a special Christmas landing page offering a special promotion to your visitors, such as free shipping, a discount coupon for purchases, etc.
Send Marketing Emails
Create not only emails wishing a Merry Christmas to your existing clients, but a more detailed and personalised email with selected offers, promotions, special campaigns, holiday preparation tips linking to products from your store, etc. The idea is to attract their attention and be a friendly reminder about your business and the products or services it provides.
Finally, make sure that your website, landing pages, marketing emails and ads are fully responsive and mobile friendly.
Having a qualified Digital Marketing Agency to run your Google Ads campaign will optimise your ROI and ensure that your search engine ads are correct, focused, optimised and professional, so if you need help with your campaigns, feel free to Get in Touch.