Pay-per-click (PPC) advertising is precise & transparent. In this over view re run through the benefits that PPC can bring to your business. PPC ads are the ones you see at the top and along the sides of search engine result pages and social media platforms. In order to
July 24th will be remembered as the day Google started rebranding their core products. One of their most popular products since 2000 AdWords just became simply known as Google Ads. These changes are being done in lieu of a new approach to advertising strategies handled across a broader range of
In addition to optimising your site to make it appear as well-positioned as possible, PPC is another indispensable tool in an integrated web campaign and is sometimes the right and quickest choice to achieve greater visibility and generate traffic to your website.
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Black Friday is just around the corner, literally only a few days away, and a lot of advertisers are still not ready for what is one of the most important e-commerce dates of the year. In this digital era, instead of pursuing a particular product in a crowded mall, the
A major update in Google AdWords has affected most advertisers in the last few days. Somewhat controversial, this modification takes full charge of the platform's daily budgeting system. If your ads are not served because of low traffic one day, they will run more often on another day when the volume
Negative keywords make your AdWords account run smoother and reduce wasted spend. In this post we look at how negative keywords cab be identified and provide some ready-to-go keywords for you to copy and paste, right into your own AdWords campaigns.
Single Keyword Ad Groups are a great tool in your AdWords arsenal. Optimising your campaigns performance has never been more important and by adopting single keyword ad groups you can deliver extremely relevant, highly specific adverts to your potential customers. Lets consider why Single Keyword Ad Groups should be high
If you run an e-commerce business and sell online through your website in Ireland something exciting happened in the build up to Christmas. That is Google shopping was finally rolled out to Irish Google AdWords advertisers. This posts gives you the background to shopping, what it is, whose
2016 has seen some pretty seismic changes in the Google AdWords Advertising such as Google shopping and expanded text ads. However, issues with functionality remain. Here we discuss five of these that are our own bugbears.