by Chris Wanger | Jan 17, 2017 | Google AdWords, Google Shopping
If you run an e-commerce business and sell online through your website in Ireland something exciting happened in the build up to Christmas. That is Google shopping was finally rolled out to Irish Google AdWords advertisers. This posts gives you the background to shopping, what it is, whose it for, what it can do for you and what the likely benefits might be. Read on… What is Google Shopping? Google shopping allows advertisers to show their product images, together with a price & description, next to normal text ads in Google’s search results. And just like text ads, you only pay when someone clicks on one of the shopping adverts and goes through to the advertisers website. A brief history of Google Shopping Google shopping is new to Ireland having rolled out just last month (that’s December 2016 for those reading this after January 2017!). Although new to Ireland this feature has been around in other jurisdictions for several years. Today, Google shopping ads are available in the following countries: United States United Kingdom Germany France Japan Italy Spain Netherlands Brazil Australia Switzerland Austria Belgium Ireland Denmark Mexico Norway Poland Sweden Turkey Czech Republic Canada India Russia Who is Google Shopping for? Google shopping is not for every type of business or Google AdWords advertiser. You must have an e-commerce website capable of taking payments online. Your products must be available for direct purchase on your website. Also, the link in the product listing in Google’s search results must go directly through to the same product on your website. You must provide information on your site in relation to purchase, delivery, cancellation etc...
