Google Ad Grants For Non Profits

The Irish Charity sector is a crowded space.  There are some 18,539 non-profit organisations in Ireland, of which 8,194 are recognised by the Revenue Commissioners for tax relief and 12,500 are registered with the Charities Regulatory Authority If you run a charity or fundraise for one, you will be all too aware of how competitive this space is and how difficult it is to raise money.  Sheer numbers of ‘similar’ charities are one issue – for example there are 48 charities directly involved in suicide care in Ireland alone. The difficulty of fundraising has been made even harder over the last few years with the sector being dogged with controversy, with damaging stories emerging about several charities including Rehab, Console and the CRC.  This has resulted in declining trust in the sector.  A recent survey by Wheel (the sector’s representative body) found that one third of those surveyed reported falling donations due to the impact of these controversies. It is evident the sector faces significant challenges.  Collectively charities must rebuild trust.  Individually, charities must compete with one and other and ensure they avail of all the assistance and grants that are available to them, to ensure the longevity of their own fundraising organisation. The remainder of this post discusses one such grant available – the Google Non Profit Grant.  This grant is provides eligible organisations free advertising every month on the Google AdWords advertising platform Benefits of a Google Non Profit Grant Receive USD$10,000 in Google Advertising every month in Google Adwords with the potential to drive at least 5,000 additional clicks to your website every month Attract more...

Dominate AdWords With Super-Sized Expanded Text Ads.

This year, has arguably seen the largest amount of changes in Google AdWords since the advertising platform was rolled out nearly 16 years ago. Depending on how you look at it, this has presented Digital Marketing Agencies, who manage Google AdWords for their clients with significant challenges and/or huge opportunities to gain competitive advantage in this advertising space. So what has happened? Well first, in February this year we waved goodbye to right hand side ads: source: search engine land Not only were right hand side ads removed but the number of ads showing at the top of the search results increased from three to four: Why did Google do this? On their blog they say “Earlier this year, we removed right-hand side ads to improve the search experience and make it consistent across mobile, desktop, and tablet” Whilst this is valid, commercial reasons most likely play a major factor in why Google made this change.  The knock on effect of showing four ads in the top four positions in the search engine results is that organic search results are pushed further down the page.  A recent survey found some 55% of people are not aware which links in the search results are paid ads and which are natural, organic ones. So what are the likely results of these changes? More people will click on the ads Less people will see or click on organic results AdWords will become more competitive with more advertisers using AdWords Ad auctions will become more expensive, clicks will cost more Google will get richer(!) And agencies will have to work much harder for their clients to achieve...

Expanded Text Ads have arrived

Whenever there is an announcement of a new feature in Google AdWords the ears of the SWOT Digital PPC Team prick up.   As anyone who is a follower of the Google AdWords blog will know updates are not uncommon. However, they are generally not seismic and typically do not make front page news, even in the very niche world of pay per click advertising. A recent new feature though, that of ‘expanded text ads’ is certainly one to shout about or at the very least draw people’s attention to. This is a potential game changer and one you might not be aware of just yet as this was only released in closed beta to a few selected Google Partner companies like ourselves. We are currently rolling this out to our clients and we are really excited about the results it might yield for them. What are expanded Text Ads? As their names suggests, the ads are larger, considerably larger in fact.  Previously ads one headline of 25 characters, then two description lines, each of 35 characters each, giving a grand total of 95 characters to write a search ad.  The looked like this: The new expanded ads, have not only increased in size but also in composition.  We now have available two headline, both of up to 30 characters each and then a description of up to 80 characters. This means we now have 140 characters to play with when we write our ads.  This is equates to a 47% increase in characters.  And this is what a new ad might look like. What does this mean for AdWords Advertisers?...

69 AdWords Tips To Save Your Time & Make You More Money!

It’s a ballsy claim, but one I can stand over.  Implementation of the below will without doubt improve your AdWords campaigns and all things being equal will deliver real results.  Lets go. Define your Goals for AdWords and what it is you want to achieve. Use the keyword planner to find keywords. Use other sources to find great keywords like your customers, your staff and your competitors. Look at traffic estimates for keywords in the locations you want to target. Find trends in keywords search volumes by looking at larger areas. If your products or service are seasonal make your adverts seasonal. Include a call to action or unique selling proposition in your ads. Reinforce your CTA or USP on your landing page. Have a clear connect between the keyword someone searches with, the advert that search triggers and the landing page they arrive on. Make the offering in the advert clear and make it standout. If you have a special offer include it. Use call-out extensions and grab an extra line of ad copy real estate. Don’t forget to include your phone number in your ads so people can click and call from their mobile and see your number without clicking your advert on any device. Have only a few keywords in each ad group that are high related to each other. Assign each ad group a primary keyword based on the words you most want to get traffic from. Name your campaigns and ad groups with a logic that makes sense.  Don’t confuse yourself. Use AdWords Editor for all major work, but me mindful that it can’t do...

5 Killer Google AdWords Features You Should Be Using

If you are a small business owner you are likely familiar with Google AdWords advertising. You’ve probably been approached by numerous Google AdWords agencies and/or Google themselves, maybe enticing you in offering sign-up incentives likes this:   Google AdWords Promotional Credit Offer   You may have decided to run with AdWords and are currently using this advertising channel to push targeted traffic to your website. Maybe you have adequate resources in-house and are doing it yourself, or maybe you decided to outsource this to a third party to manage this for you. If you are currently using AdWords you are probably wondering if you are getting the most from it and if you are using an agency, whether they are doing a good job for you. Below I discuss five great features of AdWords that if you are using AdWords in any shape or form should be very familiar with. Google AdWords Change History Report This is a biggy, particularly if you are outsourcing your AdWords management. You can find it in your AdWords dashboard under the tools drop-down menu as shown below Change History Report in Google AdWords   Here you can see a history of all the changes that have been made to your account. This is the first place you should look if you are not happy with the level of activity on your AdWords account and are concerned your AdWords agency are not working as hard as you want them to.  Any changes that are made are detailed and dated going back to the beginning of your AdWords advertising. It’s also a very useful tool,...

SWOT Digital Limited achieve Google Partner Accreditation.

Recently SWOT Digital were certified by Google, as Google Partners. We are delighted to achieve this accreditation and look forward to working with Google, to better serve both our existing and future clients. Why is Google Partner accreditation important? 1) It gives our existing customers the peace of mind that their AdWords Accounts are being setup, optimised and managed by a company that meets Google’s high standards for Google Partner accreditation 2) It informs prospective clients that SWOT Digital are serious about AdWords.  We have satisfied Google’s criteria to have been awarded Google Partner status. How did we achieve Google Partner accreditation? Qualifying Google Partners must: 1) Pass a number of examinations set up Google. These exams cover different areas of Google AdWords including the search network, the display network, video advertising and Google Analytics 2) Adhere to best practise in Google AdWords management such as improving the quality score of keywords, using location targeting and topic targeting. 3) Maintain a client spend of over USD$10,000 over a continuous 90 day period. Do you need a Google AdWords Partner for the management of your own Google AdWords account? A Google AdWords partner should know Google AdWords inside out! You might be managing your own AdWords account in house at the moment and are seeing good results. You might be getting leads and customers but is your AdWords account delivering to the maximum? We would always advocate that as a small business you should focus on your core business activity and it is likely if you did this and outsourced non-core activities (like Google AdWords management) you should get a...