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69 AdWords Tips To Save Your Time & Make You More Money!

It’s a ballsy claim, but one I can stand over.  Implementation of the below will without doubt improve your AdWords campaigns and all things being equal will deliver real results.  Lets go.

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  1. Define your Goals for AdWords and what it is you want to achieve.
  2. Use the keyword planner to find keywords.
  3. Use other sources to find great keywords like your customers, your staff and your competitors.
  4. Look at traffic estimates for keywords in the locations you want to target.
  5. Find trends in keywords search volumes by looking at larger areas.
  6. If your products or service are seasonal make your adverts seasonal.
  7. Include a call to action or unique selling proposition in your ads.
  8. Reinforce your CTA or USP on your landing page.
  9. Have a clear connect between the keyword someone searches with, the advert that search triggers and the landing page they arrive on.
  10. Make the offering in the advert clear and make it standout.
  11. If you have a special offer include it.
  12. Use call-out extensions and grab an extra line of ad copy real estate.
  13. Don’t forget to include your phone number in your ads so people can click and call from their mobile and see your number without clicking your advert on any device.
  14. Have only a few keywords in each ad group that are high related to each other.
  15. Assign each ad group a primary keyword based on the words you most want to get traffic from.
  16. Name your campaigns and ad groups with a logic that makes sense.  Don’t confuse yourself.
  17. Use AdWords Editor for all major work, but me mindful that it can’t do everything.
  18. Run your ads when your customers are online.  If a conversion requires human contact, consider pausing your ads out of hours if your office closes.
  19. Set a budget for the month you are comfortable with spending.
  20. Review your budget daily to determine if you are spending enough or too much based on clicks, conversions and costs.
  21. Define your conversions.
  22. Work out what a conversion is worth to you.
  23. Work out how many clicks will get you a conversion.
  24. Work out your ROI.
  25. Analyse which keywords bring you clicks, leads & sales.
  26. Review under-performing keywords and consider why you should continue to use them.
  27. Use the search term report to identify negative keywords.
  28. Add to your negative keyword lists weekly.
  29. Use broad match keywords to find new keyword opportunities but use them wisely.
  30. Link your AdWords to Analytics to see AdWords data in Analytics.
  31. Link your Analytics to AdWords to see useful Analytics data in the AdWords dashboard.
  32. Don’t use blanket remarketing, rather remarket to the people that matter
  33. In a remarketing campaign offer a hook, an extra, to entice them back to your site.
  34. Don’t annoy people with remarketing messages, its tantamount to spamming!  Control how often your ads are scene.
  35. Prevent your remarketing ads from showing on websites that aren’t appropriate.
  36. Include a branded campaign.  Ensure your business comes up first when someone Google’s your business name.
  37. If you are an agent for another company and they products are trademarked ensure you get permission to use the trademark in your ads.
  38. Think carefully before advertising on your competitors names.
  39. Use the display campaign to both build brand and drive new business.
  40. Use different targeting methods in the display campaign to reach highly targeted audiences.
  41. Analyse quality scores weekly, improve the bad ones to reduce the cost per click you pay.
  42. Read the AdWords blog regularly for up to date news and advice.
  43. Begin your campaigns with a sizeable negative keyword list from the start.
  44. In the display network ensure you use an array of banner sizes to maximise your exposure on the display network.
  45. Use rich media to better engage people.
  46. Exclude sites from the display network that are not appropriate.
  47. Be ruthless in pausing underperforming keywords.
  48. Concentrate upon the keywords that convert to get more conversions.
  49. Have two ads running in each ad group and set them to show evenly
  50. Periodically review the performance of the ads in each ad group – clicks, cost, conversion, pausing the underperforming one replacing with a new advert.
  51. Look at your competitors adverts and write better ones.
  52. Look at adverts written in other countries to help you write better ones.
  53. Make sure when adverts are clicked on they go through to a landing page that is related to both the search a person made and the advert it triggered.
  54. Include the main keyword in an ad group in both the headline of the ad and in the display URL.
  55. Don’t forget the address extension.
  56. Or the sitelinks extension!
  57. Use A/B testing of the landing pages you send traffic to.
  58. Target languages other than English where appropriate.
  59. Exclude geographical areas where appropriate.
  60. Include ‘pleural, misspelling and other close variants’ to ensure ads show when they are suppose to.
  61. Have a time-based offer in the ads.
  62. Use different remarketing lists for different products and services you are trying to sell.
  63. Consider using a combined budget to make managing campaigns easier.
  64. Never set up AdWords campaigns and forget about them (Google won’t!)
  65. If you engage an AdWords Agency, ensure their billing is transparent and their methods are clear.
  66. Use capital case when writing ads to make them standout.
  67. Apply negative keywords at both the ad group and campaign level as required.
  68. Increase your budget at times of the day or week when you know your campaigns convert better.
  69. Enjoy AdWords and find time for AdWords.  If you don’t you might not get the ROI you want and you might consider getting in Adwords experts (cheap plug!)