That is very much a simplification of the PPC process. The larger PPC advertising platforms such as Google AdWords (which was first released in the 2000) have become increasingly more intricate and nuanced meaning to get the most from them require hands on management, hence the SWOT DIGITAL PPC MANAGEMENT SOLUTION.
- Get almost instant visibility of your advertising message at the top of search engine results pages
- Only pay when someone clicks on your advert through to your website
- Restrict adverts to show when someone matches predefined criteria such as keyword, location, time of day & day of week
- Keep tight control of budget setting daily cut-off limit
- Get full transparency on account performance, seeing in real time, what works and what doesn’t, making changes on the fly
- Test adverts and landing pages ongoing to maximise performance
- Take advantage of advanced features – for example use Ad extenstions to provide a greater amount of information in adverts and Remarketing to target people people have already visited your website before
Our PPC Management Service is suitable for Businesses who do not have the in house resources to manage PPC themselves. Done well, PPC advertising can be an extremely effective advertising tool in your marketing arsenal. However if not correctly set up and poorly managed it can be completely ineffective and waste a lot of money. A PPC Management solution from SWOT Digital will drive better targeted traffic to your website yielding increased conversion at a lower cost, meaning an increasing return on investment.
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