Dominate AdWords With Super-Sized Expanded Text Ads.

This year, has arguably seen the largest amount of changes in Google AdWords since the advertising platform was rolled out nearly 16 years ago. Depending on how you look at it, this has presented Digital Marketing Agencies, who manage Google AdWords for their clients with significant challenges and/or huge opportunities to gain competitive advantage in this advertising space. So what has happened? Well first, in February this year we waved goodbye to right hand side ads: source: search engine land Not only were right hand side ads removed but the number of ads showing at the top of the search results increased from three to four: Why did Google do this? On their blog they say “Earlier this year, we removed right-hand side ads to improve the search experience and make it consistent across mobile, desktop, and tablet” Whilst this is valid, commercial reasons most likely play a major factor in why Google made this change.  The knock on effect of showing four ads in the top four positions in the search engine results is that organic search results are pushed further down the page.  A recent survey found some 55% of people are not aware which links in the search results are paid ads and which are natural, organic ones. So what are the likely results of these changes? More people will click on the ads Less people will see or click on organic results AdWords will become more competitive with more advertisers using AdWords Ad auctions will become more expensive, clicks will cost more Google will get richer(!) And agencies will have to work much harder for their clients to achieve...