Google Ad Grants For Non Profits

The Irish Charity sector is a crowded space.  There are some 18,539 non-profit organisations in Ireland, of which 8,194 are recognised by the Revenue Commissioners for tax relief and 12,500 are registered with the Charities Regulatory Authority If you run a charity or fundraise for one, you will be all too aware of how competitive this space is and how difficult it is to raise money.  Sheer numbers of ‘similar’ charities are one issue – for example there are 48 charities directly involved in suicide care in Ireland alone. The difficulty of fundraising has been made even harder over the last few years with the sector being dogged with controversy, with damaging stories emerging about several charities including Rehab, Console and the CRC.  This has resulted in declining trust in the sector.  A recent survey by Wheel (the sector’s representative body) found that one third of those surveyed reported falling donations due to the impact of these controversies. It is evident the sector faces significant challenges.  Collectively charities must rebuild trust.  Individually, charities must compete with one and other and ensure they avail of all the assistance and grants that are available to them, to ensure the longevity of their own fundraising organisation. The remainder of this post discusses one such grant available – the Google Non Profit Grant.  This grant is provides eligible organisations free advertising every month on the Google AdWords advertising platform Benefits of a Google Non Profit Grant Receive USD$10,000 in Google Advertising every month in Google Adwords with the potential to drive at least 5,000 additional clicks to your website every month Attract more...