Negative keywords make your AdWords account run smoother and reduce wasted spend. In this post we look at how negative keywords cab be identified and provide some ready-to-go keywords for you to copy and paste, right into your own AdWords campaigns.read more
Single Keyword Ad Groups are a great tool in your AdWords arsenal. Optimising your campaigns performance has never been more important and by adopting single keyword ad groups you can deliver extremely relevant, highly specific adverts to your potential customers. Lets consider why Single Keyword Ad Groups should be high on your agenda in your next Google AdWords campaign…read more
Currently, there is a trend in the web world to make websites increasingly secure, and one way to do this is by implementing the HTTPS protocol. Find out about the new Google Chrome ‘NOT SECURE’ website warning, how you will be affected and what your digital team should do to avoid it.read more
The mobile-first index is a big update that is going to be rolled out gradually. Find out how you will be affected and what your digital marketing team should do.read more
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