Black Friday is just around the corner, literally only a few days away, and a lot of advertisers are still not ready for what is one of the most important e-commerce dates of the year.
In this digital era, instead of pursuing a particular product in a crowded mall, the majority of consumers now prefer to access the web to locate specific products and buy them online. After conducting an online search, people are looking for the best deals, which are often listed in Payed Advertising, particularly Google Ads. And this further endorses the importance of Pay Per Click (PPC) Advertising.read more
A major update in Google AdWords has affected most advertisers in the last few days. Somewhat controversial, this modification takes full charge of the platform’s daily budgeting system.
If your ads are not served because of low traffic one day, they will run more often on another day when the volume of traffic is higher. In these cases, Google will embrace the “wave” and will only stop when it reaches twice the daily budget.
With the popularization of the internet, becoming visible in the search engines by investing in digital marketing has become paramount these days.
As the year is coming to an end, in this post, we will talk about the main SEO trends for 2018 and how you can gain more visibility for your site.read more
Currently, there is a trend in the web world to make websites increasingly secure, and one way to do this is by implementing the HTTPS protocol. Find out about the new Google Chrome ‘NOT SECURE’ website warning, how you will be affected and what your digital team should do to avoid it.read more
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