In addition to optimising your site to make it appear as well-positioned as possible, PPC is another indispensable tool in an integrated web campaign and is sometimes the right and quickest choice to achieve greater visibility and generate traffic to your website.read more
Black Friday is just around the corner, literally only a few days away, and a lot of advertisers are still not ready for what is one of the most important e-commerce dates of the year.
In this digital era, instead of pursuing a particular product in a crowded mall, the majority of consumers now prefer to access the web to locate specific products and buy them online. After conducting an online search, people are looking for the best deals, which are often listed in Payed Advertising, particularly Google Ads. And this further endorses the importance of Pay Per Click (PPC) Advertising.read more
Why is SEO Important for My Business?
Do I really need to invest in search engine optimization or can I get by without it?
If you’re asking these type of questions, you’re in the right place, and we are here to help you.
In this infographic, we present to you some specific reasons why SEO can be a game-changing factor for your company and why every business, no matter the size, should definitely invest in SEO.read more
A long time ago, in a galaxy far, far away, there was a fight about the best way to optimise your website, to have it land at the top of search engine result pages (SERPs).
As you might have guessed by the initial paragraph, and now that the Star Wars The Last Jedi has just come out, we will leave here a comparison between the world in a distant galaxy far, far away and the universe of search engines that are part of our reality.read more
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