Pay-per-click (PPC) advertising is precise & transparent. In this over view re run through the benefits that PPC can bring to your business.
PPC ads are the ones you see at the top and along the sides of search engine result pages and social media platforms. In order to appear here, you need to bid for your ads to show up in sponsored results when people type in a query that includes your target keywords.
Why PPC? This advertising is called pay-per-click because you pay for every person that clicks on your ad. Most popular PPC platforms are the Google Ads, Facebook Ads, and Bing Ads.read more
July 24th will be remembered as the day Google started rebranding their core products. One of their most popular products since 2000 AdWords just became simply known as Google Ads. These changes are being done in lieu of a new approach to advertising strategies handled across a broader range of platforms.read more
Why is SEO Important for My Business?
Do I really need to invest in search engine optimization or can I get by without it?
If you’re asking these type of questions, you’re in the right place, and we are here to help you.
In this infographic, we present to you some specific reasons why SEO can be a game-changing factor for your company and why every business, no matter the size, should definitely invest in SEO.read more
A long time ago, in a galaxy far, far away, there was a fight about the best way to optimise your website, to have it land at the top of search engine result pages (SERPs).
As you might have guessed by the initial paragraph, and now that the Star Wars The Last Jedi has just come out, we will leave here a comparison between the world in a distant galaxy far, far away and the universe of search engines that are part of our reality.read more
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