Ireland’s Leading
We are a full-service marketing company providing SEO, Google Ads, and digital services to turn your website into a revenue-generating engine.
One team across SEO, Google Ads, paid social, email, web and brand
Offices in Dublin and Limerick
Let’s Talk Digital Marketing!
Receive a custom strategy for your business goals.
What we do
Pick one service or combine a few. Either way, the work stays joined up, so your ads, pages, emails and SEO aren’t pulling in different directions.
Search Engine Optimisation (SEO)
Technical fixes, keyword research, on-page work, content improvements and link building, with monthly reporting.
Google Ads Management
Hands-on PPC management aimed at more conversions and better return, with clean tracking and ongoing optimisation.
Social Media Advertising
End-to-end paid social campaigns across major platforms, built for awareness, leads, or sales based on goals.
Web Design
Websites designed and built with performance in mind, so they look good and do the job: enquiries, sales, and trust.
Email Marketing
Campaigns and automations that keep you in touch with customers and turn interest into repeat business.
Brand Design
Identity and design support that keeps your brand consistent across your site, ads, email and
social.
AI Search Optimisation
Help your content get picked up in AI-generated answers, with stronger structure, trust signals and technical foundations.
Generative Engine Optimisation
Support for being cited and featured inside AI responses, built around clarity, accuracy and authority signals.
How we work
A clear process, no fluff. You get a plan, the work gets done, and you get updates you can actually use.
Discover
We review your site, your market, your competitors, and what success looks like for you.
Plan
We map out actions by impact and effort, then agree the order of work.
Deliver
Implementation across channels, with tracking, testing and improvements.
Report
Regular updates on what changed, what moved, and what’s next.
Meet the team
One team, one plan. Your account is supported by specialists across SEO, PPC, paid social, and delivery, so everything stays aligned.
Mark Loud
Started as a web developer, moved into SEO in the early 00s, launched his own SEO agency in 2009, and co-founded SWOT Digital in 2014.
Chris Wanger
Has worked in digital marketing for decades and has managed Google Ads campaigns for almost as long as Google has existed.
Paulo Andrade
Joined SWOT Digital in 2017 and works across audits, strategy and content planning, keeping everything practical and measurable.
Smilja Pjesivac
SEO strategist and analyst focused on clean execution, clear thinking, and steady progress over time.
Dusan Vostinic
Builds and improves PPC campaigns with a strong focus on data, tracking, and return.
Marko Mutavdzic
Focused on user experience and interface design, helping turn traffic into enquiries and sales with clearer journeys and better page flow.
Case Studies
A few highlights taken from published case studies.
Cafe Brands
- 300% increase in ROI from Google Ads
- 150% increase in organic clicks from improved ranking
Appleby
- Achieved No.1 rankings on many high value keywords
- Doubled organic traffic
RWTA
- New website build and digital marketing strategy
- Strong focus on SEO
FAQ
Questions we get a lot
Do you work with businesses outside Ireland?
Yes. SWOT Digital works with clients across Ireland, the UK, Europe and beyond.
Do you offer a free consultation?
Yes. A free initial consultation is available to discuss goals and the next best step.
Can you do one service, or do we need the full package?
Either works. Some clients start with one channel and then add others once tracking and foundations are in place.
What do you report on?
It depends on the channels, but you’ll see the key metrics, what was done, what changed and whats planned next.
