Be the brand AI chooses to quote, cite, and include in its answers.
From Links to Answers. Stay in the Conversation
AI tools like ChatGPT, Google Gemini, and Bing Copilot are now delivering direct answers instead of links. That shift means your brand needs to be the one they recognise, understand, and trust. With AI Search Optimisation, we make that happen.
What Is AI Search Optimisation?
AI Search Optimisation is the process of preparing your website and content for visibility within AI-generated search results. These aren’t standard rankings. Platforms like ChatGPT Search, Google’s AI Overviews, and Perplexity scan the web, summarise what they find, and then present it back to users without showing the source unless it meets their internal quality, trust, and structure benchmarks.
Getting included means creating AI-friendly content that’s credible, structured, and contextually rich so AI systems can easily parse, understand, and trust what you’ve published.
Our AI Search Optimisation Services
We help you get found not just in links, but in the actual answers AI tools provide.
Content Review and Structuring
We assess your current content and rework key pieces to meet the signals AI systems prioritise: clear formatting, semantic structure, concise takeaways, and factual clarity.
E-E-A-T Alignment
AI tools use similar signals to search engines when deciding what to trust. We build out Experience, Expertise, Authoritativeness, and Trustworthiness across your content.
Citation Optimisation
Not all citations are equal. We help increase the likelihood that your site becomes the source AI tools reference, whether by link, attribution, or inline.
Technical Optimisation
We apply structured data, schema markup, and backend signals to help AI systems crawl and interpret your content correctly.
Brand Authority Building
We strengthen the external signals that support inclusion: high-quality backlinks, consistent brand mentions, and alignment across third-party sites.
Who Should Optimise for AI Search?
AI Search Optimisation is especially valuable for:
- Ecommerce brands looking to feature in product-focused AI summaries
- B2B & SaaS businesses wanting visibility for complex, long-tail queries
- Companies with content-rich websites who want to be seen as trusted authorities
- Any business that gets traffic from organic search and wants to future-proof that channel
CONTACT
Let’s chat about your business
Contact us today to discover how our tailored services can take your online presence to the heights you’ve always imagined. Our customised packages mean that we have a solution for every business.
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What’s the difference between SEO and AI Search Optimisation?
SEO focuses on ranking for traditional search results. AI Search Optimisation prepares your content for inclusion in AI-generated summaries, which means different formats, signals, and trust factors.
Will this affect my normal SEO performance?
No. In fact, many of the techniques improve traditional SEO as well. But the focus here is on formatting content for AI systems to cite, not just rank.
Is this only for big brands?
Not at all. In fact, smaller brands with stronger content foundations often have an advantage when AI models are choosing sources.
Do I need structured data for this?
Structured data helps, but it’s only one part of the puzzle. Content clarity, factual accuracy, and strong off-page signals are just as important.
