Appleby Jewellers Case Study

The Client

Appleby Jewellers, Dublin, have dedicated more than sixty years to creating a worldwide reputation for excellence and creative jewelry design, offering renowned diamond expertise and the very best in quality and value.

The Brief

Appleby needed a Digital Marketing agency with the expertise to manage a budget, effectively across their product range. Recommended by a colleague, Swot Digital were approached.


  • Achieved No.1 rankings on many high-value keywords
  • Doubled organic traffic
  • Reduced cost per click by 90% on Google Ads


We’ve been working with SWOT Digital since 2016. The team are excellent – knowledgeable and sensitive to our particular (sometimes even peculiar!) business attributes. They are great at explaining the relevance of some very technical aspects of their role and I think as a result we are building a comprehensive view of ’cause and effect’ for our website. Most importantly, we are seeing a very steady increase in our traffic! Highly recommended.

Appleby Jewellers

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