SQT Training case study

The Client

SQT Training, a leading training partner in Ireland, UK, and beyond, has been enhancing organisational capabilities for over 30 years. They specialise in offering a wide range of courses in areas like Lean Six Sigma, Process & Project Management, Compliance, Standards & Auditing, and Leadership & Personal Development. Renowned for bringing the latest thinking and the most accomplished industry trainers into ambitious organizations, SQT Training prides itself on making a significant and measurable contribution to the businesses they work with. Their approach is not just about providing courses but about being a true training partner, focused on delivering real and tangible results.

The Brief

SQT Training aiming to amplify their digital footprint, chose SWOT Digital to spearhead their Google Ads campaigns. This focused endeavour is a key part of their strategy to enhance visibility and engagement online.


  • Google Adwords Campaigns Optimisation
  • Increase in sales qualified leads
  • Increased ROI on Ad Spend


SQT Training have been working with SWOT Digital since last August and we cannot recommend them highly enough. Chris always answers emails promptly and turns around Google Ads quickly and efficiently. They also take the time to understand the business and tailor campaigns accordingly and tweak if necessary.

Linda Rochford

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