Stop wasting budget on guesswork. Our Google Ads specialists plan, build and manage campaigns that deliver qualified leads and profitable sales, with full transparency and no long term contracts.
Whether you are just starting with Google Ads or looking to scale existing campaigns, we combine data, creativity and years of PPC experience to make every euro work harder for your business.
Why Partner With SWOT Digital for Google Ads?
Google Ads can be one of the fastest ways to generate new business or one of the fastest ways to burn through budget. The difference is in how your campaigns are planned, structured and optimised.
At SWOT Digital, our dedicated Google Ads team has managed campaigns for businesses of all sizes and across multiple industries. We have earned industry recognition and Google Partner status by consistently delivering measurable results and long-term client relationships.
From tight local lead generation campaigns to complex multi-campaign accounts, we focus on what matters most: new customers, clear reporting and a healthy return on ad spend.
We are also certified Google partners helping to further ensure that each campaign we manage is created from the ground up to achieve maximised results.
Making Every Click Count
We do not treat Google Ads as “set and forget”. Every click is an opportunity and also a cost.
Our team takes a hands on approach to campaign management, constantly reviewing search terms, bids, audiences and ad copy to make sure your budget goes towards the people most likely to convert.
We work with clients from Ireland, the UK and beyond, across both B2B and B2C markets. Whether you are testing with a modest daily budget or investing heavily in paid search, we will tailor your Google Ads strategy to your goals, your margins and your sales cycle.
How Google Ads Management Benefits Your Business
Managed properly, Google Ads becomes a reliable engine for growth, not just a traffic source. Here is what you can expect when we manage your campaigns:
Instant Visibility When People Are Searching
When someone searches for the products or services you offer, your business can appear at the top of Google’s results, right when they are ready to take action.
Fast to Launch, Fast to Learn
We can get carefully structured campaigns up and running quickly, so you start collecting valuable data and enquiries in days, not months.
Highly Targeted, High Intent Traffic
We target by keywords, location, device, time, audience and more to ensure your ads show to the people most likely to become leads or customers, not just anyone who happens to be browsing.
You Only Pay for Clicks
Google Ads operates on a pay per click model, so you only pay when someone actually clicks your ad and visits your site.
Transparent Reporting and Clear ROI
You will receive straightforward monthly reports showing exactly what you are getting for your money: leads, sales, calls, form fills and other key actions that matter to your business.
How We Use AI and Automation in Your Google Ads
Google Ads now relies heavily on Google AI, from Smart Bidding to Performance Max campaigns. Used well, these tools can significantly improve performance. Used without care, they can quickly waste budget. Our approach is simple: let AI do the heavy lifting, and keep humans in control.
We combine:
Smart Bidding and automation:
We use Google’s machine learning to adjust bids in real time based on many signals such as device, location, time of day, audience and intent, so your ads show to the right people at the right moment.
Performance Max and modern campaign types:
Where it makes sense for your goals, we use Performance Max, broad match and other AI driven features, but only with solid conversion tracking, structured feeds and strong creative assets.
Human strategy and oversight:
Our team sets the rules, defines the targets and constantly reviews search terms, placements, audiences and creative. We make sure AI driven decisions still match your margins, your brand and your appetite for risk.
Data you can actually understand:
We translate AI and automation into plain English insights: what is working, what is not, and what we are changing next.
In short, we let AI handle the repetitive number crunching, while we focus on strategy, creative and making sure every click moves you closer to your business goals.
What Our Google Ads Management Includes
No two businesses are the same. We tailor every account to your goals, market and budget, but a typical Google Ads management package can include:
Build and Structure
- Search Campaign Management: structure, bidding, ad copy and ongoing optimisation
- Geo Targeting and Location Strategy: focus budget on the areas that matter most
- Keyword Research and Ongoing Refinement: discover new opportunities and cut out waste
Optimisation and Testing
- Match Type and Search Query Analysis: ensure you are showing for the right searches, not irrelevant ones
- Quality Score and Ad Relevance Optimisation: improve performance and help reduce cost per click where possible
- Ongoing Ad Creation and Testing: new ad variations to improve click through and conversion rates
Reach and Growth
- Remarketing Campaigns: re engage people who have already visited your website
- Display and Discovery Campaigns: reach new audiences with brand building and performance creative
- Shopping Campaigns (where relevant): showcase your products directly in Google’s search results
Measurement and Reporting
- Monthly Reporting and KPI Review: clear reports plus strategic recommendations each month
- Conversion Tracking and Optimisation: ensure key actions such as leads, sales, calls and purchases are measured and improved over time
- Landing Page Recommendations: suggestions to improve conversion rates on your website
Our Google Ads Management Process and Strategies
We believe in transparent, results-driven campaigns. There are no long-term contracts. We work on a month-to-month basis and let performance speak for itself. Our process keeps your campaigns aligned with your business goals at every stage.
Getting to know your business
We start with a deep dive into your business, your ideal customers and your current marketing. Through our Google Ads questionnaire and an initial call, we clarify what success looks like for you, whether that is more leads, better quality enquiries, online sales or a mix of all three.
Understand your marketplace and Competitors
Next, we research how people are searching for your products or services and what your competitors are doing in the ad space. We look at keyword demand, search intent, competitor ads and landing pages to identify the best opportunities and potential gaps.
Building High-Performing Campaigns
With a clear strategy in place, we build structured campaigns and ad groups, write compelling ad copy and set up relevant audiences and extensions. Everything is designed to deliver measurable results and to be easy to optimise over time
Tracking, Optimising and Making Every Click Count
Before launch, we make sure key actions on your website, such as form fills, calls, purchases and downloads, are properly tracked. Once campaigns are live, we continually refine keywords, bids, ads and audiences, using performance data to improve results and make every click count. We review lead quality with you so we can bias spend toward what turns into real customers.
CONTACT
Let’s Talk About Growing Your Business With Google Ads
Ready to get more from your advertising spend? Tell us about your business, your current challenges and your goals, and we will show you how a tailored Google Ads strategy can help.
Whether you are new to Google Ads or looking to improve an existing account, we will provide honest feedback and practical next steps, with no jargon and no pressure.
Send Message
Meet Your Google Ads Team
Behind every successful campaign is a team that lives and breathes performance marketing. When you work with SWOT Digital, you get direct access to experienced specialists who manage your account, not faceless dashboards.
FAQ
Common Questions About Google Ads
Still wondering if Google Ads is right for you? Here are answers to some of the most frequent questions we hear.
What is Google Ads and why is it important for my business?
Google Ads is Google’s online advertising platform. It lets you show targeted ads across Google Search, YouTube and Google’s partner sites to people who are actively looking for what you offer. It is important because it puts your business in front of potential customers at the exact moment they are searching for your product or service.
What to look for in a Google Ads Agency?
Look for an agency with proven experience, transparent reporting and case studies that show real results. A good Google Ads partner will take time to understand your business, communicate clearly, and focus on meaningful metrics like leads, sales and return on ad spend, not just clicks and impressions.
How long does it take to see results from Google Ads?
One of the advantages of Google Ads is speed. You can often see traffic and initial enquiries shortly after campaigns launch. Performance typically improves over the first few weeks as we gather data, refine keywords, adjust bids and optimise ads and landing pages.
How much should I budget for Google Ads?
Your ideal budget depends on your industry, competition and goals. You set a daily budget that you can change at any time. We will help you choose a starting point that is realistic for your market and allows us to gather enough data to make informed decisions.
Why do I need Google Ads management instead of running campaigns myself?
Anyone can create a basic ad, but running profitable Google Ads campaigns is complex. It involves keyword strategy, match types, negative keywords, bidding, ad testing, landing pages and tracking. Professional management helps reduce wasted spend, improve results and free up your time to focus on running your business.
Will we keep ownership of the Google Ads account?
Yes. Your Google Ads account stays in your name and you keep full ownership at all times. We work inside your account, and you will have access to everything, including campaigns, settings, billing and performance data.
Can you take over an existing Google Ads account?
Yes. In most cases we can audit and take over your existing account, keep what is working, and fix what is holding performance back. If a rebuild is the better option, we will explain why and outline the approach before making any major changes.
Do you require a minimum ad spend?
Not in a one size fits all way. The right spend depends on your industry, competition and goals. We will help you choose a starting budget that is realistic for your market and gives enough data to optimise properly.
How do you charge for Google Ads management?
We offer customised Google Ads management packages based on the size and complexity of the account and what you want to achieve. We outline the fee clearly before anything starts, and we work on a month-to-month basis with no long-term contracts.
How soon will you make changes after onboarding?
Quickly. Once we have access and tracking is confirmed, we typically start making improvements in the first week. Some changes are immediate, like tightening targeting and cutting wasted searches, while bigger improvements build over the first few weeks as data comes in and testing begins.
What do you need from us to get started?
Usually just a few basics: access to your Google Ads account (or we can help you set one up), your goals, your target locations and a quick overview of what a valuable lead or sale looks like for your business.
More Leads & More Customers with Google Ads
Google Ads does not have to be complicated or risky. With the right strategy and ongoing management, it becomes a predictable channel for growth.
If you are ready to turn Google Ads into a steady stream of new leads and customers, our team is ready to help. We will review where you are today and outline a clear, practical plan to move you forward.
Contact us today and let’s start building Google Ads campaigns that actually grow your business.
