Get your content cited by AI and featured in answers with expert-led Generative Engine Optimisation.
Stay Visible Where People Are Now Looking
Search has changed. More people now turn to AI tools like ChatGPT, Gemini and Bing Copilot for fast, complete answers. Rather than clicking through pages of results, they go straight to AI for summaries they can trust. That shift means being on page one isn’t enough. Your business needs to be the brand AI selects when generating responses. At SWOT Digital, our Generative Engine Optimisation (GEO) service helps your content show up where it matters most: inside the answers AI tools give users.
What Is Generative Engine Optimisation?
GEO is a new branch of SEO focused on making your content easy for AI tools to recognise, cite and summarise. AI search experiences like Google’s AI Overviews, Microsoft Bing Copilot and ChatGPT Search generate their own answers by pulling from multiple online sources. GEO ensures your content is one of them. It’s about more than ranking. It’s about helping your content get selected, trusted and featured directly in AI-generated responses.
This involves:
Clear, well-structured content
Strong E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness)
Factual accuracy
Semantic relevance and clarity
Brand trust and authority cues
Who Benefits from GEO?
GEO is ideal for brands and businesses that want visibility inside AI responses, not just traditional search listings. If AI search is part of how your customers find solutions, GEO helps make sure you’re in the answer.
E-commerce sites
Looking to have products included in AI-curated shopping results
B2B and SaaS brands
Aiming to be cited in long-form, AI-generated research-style answers
Local and service-based businesses
Who want to show up in conversational queries around expertise, reviews and recommendations
Why GEO Matters Right Now
AI search results are already live across major platforms. Google’s AI Overviews appear by default for millions of queries. Microsoft and OpenAI are rolling out new ways to summarise the web. That means the window to adapt is closing. GEO is not just a trend. It is now essential to how digital visibility works. Failing to adapt could mean being left out of the results that matter most.
Our GEO Process
We take a hands-on, strategic approach that blends technical SEO, content improvement and deep AI behaviour analysis.
Visibility Testing
We check how your existing content performs across tools like ChatGPT, Bing Copilot, Gemini, Claude and more. Are you being cited? Where are the gaps?
Content Structuring
We apply schema, semantic markup and structured formatting to make your pages easier for AI to parse and extract information from.
E-E-A-T Optimisation
We reinforce signals of real-world experience, subject expertise, brand authority and trustworthiness. These signals matter when AI is deciding what to include in its responses.
Prompt Testing
We use AI prompts that simulate real user questions to check which content gets selected, then reverse-engineer what is working and why.
Intent Mapping
We make sure your content aligns with the user’s true intent, including conversational or complex questions that AI tools often handle directly.
Brand Authority Signals
We build and reinforce your authority with high-quality backlinks, trusted brand mentions, and positive off-site signals that show AI models your content is reliable and worth citing.
Content Rewriting
We improve clarity, structure and usefulness across your key pages while keeping your tone and brand identity consistent.
Ongoing Adjustments
We monitor how AI platforms evolve and adjust your strategy accordingly to keep your brand competitive.
Why Work with SWOT Digital?
We’ve been helping businesses grow online since 2014, and we’ve stayed ahead as search behaviour evolves. We test, adapt and focus on what actually gets results, not what’s trendy. Our GEO service is built on SEO best practice, technical knowledge and hands-on research into how AI tools are shaping the search journey. You’ll get a process that works and a partner that knows what matters to your business.
CONTACT
Let’s chat about your business
Contact us today to discover how our tailored services can take your online presence to the heights you’ve always imagined. Our customised packages mean that we have a solution for every business.
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What platforms use Generative Search today?
Google AI Overviews, Bing Copilot, ChatGPT (with browsing), Claude and Gemini all use generative search to create answers and summaries. More platforms are likely to adopt similar features soon.
Is GEO replacing traditional SEO?
No. GEO builds on your existing SEO. It adds another layer of visibility, helping your content appear in AI-powered results in addition to organic listings.
How do you measure success in GEO?
We track visibility in AI-generated content, citations from AI tools, branded mentions in AI search, and improvements in reach from both organic and generative search features.
Is GEO relevant to local businesses?
Yes. Local services are often included in AI answers, especially when the queries are based on location, reviews or credibility. GEO can help your business be part of those results.
