In addition to optimising your site to make it appear as well-positioned as possible, PPC is another indispensable tool in an integrated web campaign and is sometimes the right and quickest choice to achieve greater visibility and generate traffic to your website.read more
Black Friday is just around the corner, literally only a few days away, and a lot of advertisers are still not ready for what is one of the most important e-commerce dates of the year.
In this digital era, instead of pursuing a particular product in a crowded mall, the majority of consumers now prefer to access the web to locate specific products and buy them online. After conducting an online search, people are looking for the best deals, which are often listed in Payed Advertising, particularly Google Ads. And this further endorses the importance of Pay Per Click (PPC) Advertising.read more
With the popularization of the internet, becoming visible in the search engines by investing in digital marketing has become paramount these days.
As the year is coming to an end, in this post, we will talk about the main SEO trends for 2018 and how you can gain more visibility for your site.read more
Currently, there is a trend in the web world to make websites increasingly secure, and one way to do this is by implementing the HTTPS protocol. Find out about the new Google Chrome ‘NOT SECURE’ website warning, how you will be affected and what your digital team should do to avoid it.read more
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