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SEO

Are you / have you run any SEO campaigns before?

What keywords / search terms are you looking to rank for?

Which locations / countries are you looking to rank in?

Is Google My Business / Map results an important part of your business?

Have you had issues with your ranking or traffic?

Do you have full access to your website?

Paid Ads

Have you run Google ads in the past? Do you have access to this account? Please share client ID

What are the main aims/objectives of running Ads campaigns? Awareness? Traffic? Sales?

What is your monthly budget for advertising?

Will you provide creative assets for advertising or do you want us to?

What are the main keywords you want to target?

Are there any keywords we should avoid in our campaigns?

Are there any trademarks, copyrights or other information we should know about when writing ads?

List your top 3-5 competitors and their websites:

you be your

Do you know your target CPA?

Social General

What are your official social media addresses?

Do you have the login details for all of them? Please change passwords and share access with us to improve our initial research.

Do you have a Facebook Business account / Business Portfolio? If so, are you the administrator/owner?

What are your 3-5 competitors? Do they have social media addresses? List them here.

Who will produce the creatives posted on social media?

What sets your company apart from your direct and indirect competitors?

What are your short/medium/long-term goals for your company's social media?

Social - Paid

Have you run social media ads before? If so, what was the usual budget for those?

Do you have a Facebook / TikTok pixel installed on your website? Are their events set up and up-to-date?

What KPIs have you measured in the past for Social?

What is your target audience? Age, gender, location, and other details are welcome.

Social - Organic

Which platforms do you want to focus on?

How frequently do you want to post on social?

Branding / Logo Design

Do you already have a defined brand identity or logo? If yes, what would you like to improve or change?

Is it necessary to improve the existing logo, or do you want a new logo?

What are the key values of your brand that you want to reflect in your visual identity? (e.g. trust, quality, innovation, accessibility)

Do you have defined brand colours? If yes, please provide HEX, Pantone, or RGB codes for those colours.

Who is your target audience, and how would you like them to perceive you?

hat emotions do you want the logo to convey? (e.g., energetic, luxurious, minimalist, friendly)

What visual style do you prefer for the logo? (e.g., abstract, typographic, combined mark)

Are there any brands or logos that inspire you? What do you like about them?

Do you want the logo to contain specific symbols or elements related to your business?

Do you prefer a simple or complex logo design? (e.g., minimalism vs. detailed elements)

What tone of communication should your logo convey? (e.g., serious, playful, elegant)

Do you have a preference for the typography that will be used in the logo? (e.g., serif, sans-serif, hand-written style)

Do you have specific preferences regarding the shape of the logo? (e.g., round, square, horizontal)

Do you need different versions of the logo for different applications (e.g., vertical and horizontal versions)?

Will you need additional brand assets besides the logo? (e.g., business cards, presentation templates, promotional materials)

Web Design

Do you have an existing website? If yes please provide url and what would you like to keep, and what would you like to change?

What are the biggest frustrations with your current website?

What are your main goals for the new website? Is it informing, selling, attracting new clients, or something else?

Who is your target audience? Age range, target group, e.g., retirees, students, companies, etc.

Do you have content ready for the website? Do you need support with content creation or will you provide it yourself?

What functionality / pages are necessary for your website? (contact form, portfolio, blog, membership, e-commerce, reservations)

Do you have competitor websites you like or examples from other industries that inspire you? What do you like about them?

Do you have specific competitor brands you wish to surpass? How would you like your market position to differ from theirs?

Do you have pre-defined brand colours, fonts, or other visual guidelines that should be applied to the website? If yes, please provide your brand guide, design document, or names of the colours and fonts if you don’t have formal documents.

Do you want any specific design style? (e.g., minimalist, functional, vibrant, luxurious, modern)

What tone of communication do you want your website to have? (e.g., formal, expert, friendly, corporate)

Do you want social media integration? Which networks are your priority?

Do you need special sections or special attention to be dedicated to social networks, or are links to them sufficient?

Do you need a special section for blogs, news, or events?

Do you have any special requirements?

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