Ireland’s Leading
SEO Agency

We provide tailored SEO campaigns to turn your website into a revenue generating engine. Get your website ranking in the Search Engines and increase website traffic.

One SEO team to help with technical, content and link building

Offices in Dublin and Limerick

Let’s Talk SEO!

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What we do

At SWOT Digital, we would never claim to be wizards, but the magic we work with SEO can make it seem that way. Our team of SEO specialists use a blend of proven technologies and innovation to boost search engine rankings and send organic traffic numbers soaring.

SEO Audit

This audit identifies any technical and content issues that are preventing your website from reaching the heights it deserves. Armed with this information, we work with you to implement fixes that both search engines and users will love.

Keyword Research

We start with the inside knowledge we gain from the client. Then our SEO experts use this and independent data sources to build a complete list of the search terms customers use. This ensures your webpage ticks all the right boxes when it comes to keywords.

Link Building

Using ethical and innovative link building techniques, we build links from high quality and relevant websites that significantly enhance a website’s trust and authority metrics. Our SEO team are experts at making sure every link we build is chosen to enhance a website’s online credibility.

On Page Optimisation

We use extensive testing and ongoing improvements to make sure your webpage achieves the perfect balance that hits all the right notes with users and search engines alike. Every element of your webpage is optimised to provide high conversion rates and high page ranking – The perfect blend.

AI Search Optimisation

Help your content get picked up in AI-generated answers, with stronger structure, trust signals and technical foundations.

Generative Engine Optimisation

Support for being cited and featured inside AI responses, built around clarity, accuracy and authority signals.

Content Creation

High quality, relevant, engaging, and regular content is a sure fire way to increase visitor numbers. Our team of copywriters are the best in the business at understanding a client’s niche and creating killer content that search engines love.

Monthly Reporting

We provide exhaustive monthly reports so that our clients can see the benefits of all our hard work. We do this using personalised Google Looker Studio reports that pull data from all relevant sources to paint a complete picture of the performance of your website.

How we work

A clear process, no fluff. You get a plan, the work gets done, and you get updates you can actually use.

Discover

We review your site, your market, your competitors, and what success looks like for you.

Plan

We map out actions by impact and effort, then agree the order of work.

Deliver

Implementation across channels, with tracking, testing and improvements.

Report

Regular updates on what changed, what moved, and what’s next.

Book a Consultation

Meet the team

One team, one plan. Your account is supported by specialists across SEO, PPC, paid social, and delivery, so everything stays aligned.

Mark Loud

[email protected]

Started as a web developer, moved into SEO in the early 00s, launched his own SEO agency in 2009, and co-founded SWOT Digital in 2014.

Chris Wanger

[email protected]

Has worked in digital marketing for decades and has managed Google Ads campaigns for almost as long as Google has existed.

Paulo Andrade

[email protected]

Joined SWOT Digital in 2017 and works across audits, strategy and content planning, keeping everything practical and measurable.

Smilja Pjesivac

[email protected]

SEO strategist and analyst focused on clean execution, clear thinking, and steady progress over time.

Dusan Vostinic

[email protected]

Builds and improves PPC campaigns with a strong focus on data, tracking, and return.

Marko Mutavdzic

[email protected]

Focused on user experience and interface design, helping turn traffic into enquiries and sales with clearer journeys and better page flow.

Case Studies

A few highlights taken from published case studies.

Cafe Brands

  • 300% increase in ROI from Google Ads
  • 150% increase in organic clicks from improved ranking

Appleby Jewellers

  • Achieved No.1 rankings on many high value keywords
  • Doubled organic traffic

RWTA

  • New website build and digital marketing strategy
  • Strong focus on SEO

FAQ

Questions we get a lot

Do you work with businesses outside Ireland?

Yes. SWOT Digital works with clients across Ireland, the UK, Europe and beyond.

Do you offer a free consultation?

Yes. A free initial consultation is available to discuss goals and the next best step.

What do you report on?

It depends on the channels, but you’ll see the key metrics, what was done, what changed and whats planned next.

Testimonials

“
Appleby Jewellers

“The team are excellent - knowledgable and sensitive to our particular (sometimes even peculiar!) business attributes. They are great at explaining the relevance of some very technical aspects of their role and I think as a result we are building a comprehensive view of 'cause and effect' for our website. Most importantly, we are seeing a very steady increase in our traffic! Highly recommended.”

“
Coole Swan

“We got a referral from a trusted source. The deciding factor was the level of service, the attention to detail; the openness and honesty of the principals and the availability, solution-orientated attitude. SWOT are amazing. We work in a difficult sector.. it moves quickly when it moves. SWOT stayed the pace. AMAZING BUSINESS.”

“
Odyssey Bathrooms

“I have dealt with a lot of different companies, and SWOT Digital knows what they are doing.
Since I started working with the team, I have seen my rankings on Google dramatically improve. Now, our online presence competes with bigger companies.”

“
U Store It

“We were recommended to SWOT Digital by another company to look after our Digital Marketing. Since retaining them, they have managed both our SEO and Google AdWords campaigns.
Their attentive, hands on approach has made a real difference and we have seen improvements across the board. If you want to take you Digital Marketing to the next level, talk to the guys in SWOT Digital.”

“
Cafe Brands

“Great company to work with. They has an in depth knowledge of the workings of Google and over time has helped our company to identify the best locations and demographics to place our adds. I would highly recommend SWOT digital for any company that is serious about advertising with google.”