It’s always rewarding to see a project go live, especially when it solves a real, practical problem. We recently completed a new website for M&E Supplies, and it’s great to finally share it.
B2B e-commerce works very differently to consumer e-shops. Trade buyers are focused and purpose driven. They come to a site to check details, confirm what is available, and move on with their day. That meant the new M&E Supplies website needed to feel clear and easy to follow from the first click, without slowing anyone down or getting in the way.
M&E Supplies offer a wide range of safety and industrial products, so structure was key. Rather than overwhelming visitors with long item lists, the site guides users through clear categories, helping them understand what’s available and where to find it. For buyers who need more detail, most sections include detailed downloadable brochures that act as full product catalogues, giving a deeper view of the range before getting in touch.
The design stays simple and focused throughout. It puts the emphasis on clarity and usefulness, helping trade customers get the information they need and move forward with confidence. The site works as a practical reference point rather than a traditional online shop, which suits both the audience and the way M&E Supplies operate.
And if you’re thinking about updating your own B2B site, we’re always open to a chat.
