From the moment someone arrives on your website to the moment they leave it, their behavior can be recorded and analysed. This information is easily collectable and provides a wealth of information on your website visitors and how they interact with your Website and its content.

The amount of information that can be collected is vast and interpreting this data can be a daunting prospect. Never fear, SWOT Digital Website Analytics, is here for you, to help you make sense of your data.

Website Analytics is often an undervalued aspect of Digital Marketing, but should be at the top of the list. Understanding how Visitors reach your site and behave when they are on it, is the key to success. Correct interpretation and analysis will allow you to make informed decisions about Digital Marketing and better shape your future Digital Marketing Strategy.

Website Analytics Management

Website Analytics is often an undervalued aspect of Digital Marketing, but should be at the top of the list. Our Website Analytics Management Solution gives direction to your digital strategy. Understanding how Visitors reach your site and behave when they are on your site, is the key to success. Correct interpretation and analysis will allow you to make informed decisions about Digital Marketing and better shape your future Digital Marketing Strategy.

We will ensure the necessary coding is implemented on your website to collect the data you require. We will identify with you, key performance indicators and other metrics that need to be examined routinely. Data analysis and interpretation will be provided in an easy to read report format on a periodic basis complete with recommendations for changes to be implemented.

Benefits of Website Analytics

  1. Google AnalyticsInformation on how many visitors you get and where they come from
  2. Where geographically your visitors are based
  3. What devices (computers, tablets, phones) are sending you website traffic
  4. How long visitors are spending on your website and different pages
  5. Which page they arrive on
  6. How many pages they see
  7. Which pages they see
  8. Which page they leave on
  9. What actions they take when on your website
  10. Track information in real time

The above are all possible with Google Analytics a FREE piece of code that can be easily added to your website. Google Analytics is one of many Website analytics programs that can give you this type of information.

There are other types of Website Analytics that are not covered by Google Analytics. Namely dynamic call tracking and heat map analysis. This information completes the jigsaw. Dynamic Call Tracking provides full data analysis of phonecalls that occur on your website. These phonecalls can be traced much like a website click for example, back to a location, a keyword, or an advertising campaign. Heat Map software can help make sense of the usability of your website, providing information on where visitor eyeballs actually look and mouse cursors move, point and click

Get in Touch

Call us on 01 254 4034 or email hello@swotdigital.com

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