A major update in Google AdWords has affected most advertisers in the last few days. Somewhat controversial, this modification takes full charge of the platform’s daily budgeting system.
If your ads are not served because of low traffic one day, they will run more often on another day when the volume of traffic is higher. In these cases, Google will embrace the “wave” and will only stop when it reaches twice the daily budget.
Negative keywords make your AdWords account run smoother and reduce wasted spend. In this post we look at how negative keywords cab be identified and provide some ready-to-go keywords for you to copy and paste, right into your own AdWords campaigns.read more
The mobile-first index is a big update that is going to be rolled out gradually. Find out how you will be affected and what your digital marketing team should do.read more
If you have noticed a decrease in your organic rankings and website traffic recently it is important to identify what the problem might be and resolve it as soon as possible.
Take a read of our handy 3 part guide and see why you are dropping down the rankings or sitting on a ticking bomb that could lead to organic disaster.read more
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