The Importance of Having a Responsive Website in the Mobile Era.

The Importance of Having a Responsive Website in the Mobile Era.

Look around you, in your office, at the bus stop, at the shopping centre food court, at the beach, at the coffee shop, and even in traffic, someone has a smartphone in hand, right? It is such a common behaviour that, not thinking about how it can influence your business can leave you behind. Most of them are browsing apps or mobile-friendly sites. We need to make sure our business are available to these mobile users. Otherwise, the chance of them leaving our site, on account of a bad usability experience, and going to a competing site, is enormous. What is a Responsive Site and why it is important for leveraging your Digital Marketing strategies? Responsive sites are intelligently designed to adapt to any resolution without distortion. A responsive design identifies the width of each device so that it can determine how much space is available and how the page will be displayed in order for those spaces to be fully utilized. It also adjusts the dimensions of images, fonts, and other elements of a web page, so they are not disproportionate. In very practical terms, it is the website that, with the same layout, fits perfectly to any resolution in a harmonious way, passing the same reading experience to the user, regardless of the device that is being accessed. Now that you’re already contextualized and have already understood what a responsive website is, here are 7 reasons why you should use this feature on your site. Advantages in having a responsive website:      1. Improving user experience. The competition is huge within the internet, and according to...
Mobile Friendly Websites Part 1: Recent developments and trends

Mobile Friendly Websites Part 1: Recent developments and trends

Remember Mobilegeddon? If you own or operate a website, Google’s website update of April 2015, will not have passed you by. You may remember it was headline news, with even SKY News and the BBC carrying the story of so-called Mobilegeddon and mobile friendly websites.  We were told it was going to be the biggest update in a very long time and anyone without a mobile friendly website, could expect to see a significant (negative) impact on the organic traffic they received from mobile devices. You may also remember the immediate aftermath did not quite live up to the hype. Yes non mobile sites were penalised in [mobile] search results, but the world did not quite end for them. What did happen for sure, was that many business owners did sit up and listen and invest resources in making ‘mobile friendly websites’. This was all for the greater good. Mobile use continues to grow, now with more people accessing the internet on a smart phone rather than a desktop. So regardless of Google, websites that work well on  mobile will continue to out-perform  those that are not. This post summarises current mobile usage and search trends in Ireland. It underlines the significant change in how people are accessing the internet and searching for information online and what this might mean for a business with a website. Mobile Internet Usage In Ireland According to a report by StatCounter people in Ireland use the internet on their mobile phone, more than any other country in the Western World.  Phone internet usage has eclipsed the UK and the USA being a quarter and 10% higher respectively.  Around one third...

Are you ready for April 21st and the Mobile Friendly ranking algorithm?

We are barely a month away from Google’s Mobile Friendly ranking algorithm. Are you prepared? If your site is not mobile friendly by this time, all of the current organic traffic you get from mobile devices is at risk. How quick do you need to act? Well, the first question you need to ask yourself is, do you currently get significant traffic from mobile devices? The answer to this can be found by logging into your Google Analytics account and following these steps: Set a time period of the last 30 days. Deselect “All Sessions” Select “Organic Traffic” In the left hand navigation under Audiences, select Mobile” and “Overview” You will then be presented with a table something similar to the below   Here you can see how much traffic you get from different devices (desktop, mobile and tablet) along with a number of other important metrics, namely: Bounce rate Average session duration Conversions Conversion rate It is seen for this account, that mobile sessions are on average shorter, with a higher bounce rate & convert less with a lower frequency. These metrics alone might indicate, that improvements are needed with the existing mobile usability experience. In this example, mobile organic traffic only accounts for 13.77% of visitor sessions, however for other websites mobile visitors are significantly higher (well over 30%). So what would the impact be to you as a small business if the tap that is mobile traffic suddenly ran dry? Maybe you are not currently getting much mobile traffic anyway and see an investment in making your website mobile friendly too prohibitive. However when you consider...