Online Visibility and Digital Marketing

Online Visibility and Digital Marketing

Being just present on the Internet is no longer an option for brands that want to succeed. In recent years, a lot has changed and building the digital presence of a brand has become critical for it to prosper in today’s market – especially if we take into account new consumer habits. One of the most notable challenges faced by companies today is to achieve online visibility and take full advantage of the marketing potential that the internet offers. As the world becomes more and more virtual, increasing the visibility of brands in this environment becomes not only a possibility but also a necessity. The premise, at this point, is quite simple: if your potential clients are on the internet, so should you be. They perform searches, compare prices and if your product or service does not appear in the results of those searches, you’re missing a great chance to sell them your solution. To prevent your company from losing sales and for customers to better find your products or services, you need to find the best ways to promote your business on the internet. By choosing and implementing the right digital marketing strategies, you will increase your brand online visibility and will be found by your ideal customers. To help with your digital marketing strategy here are some important things to consider for your business: Meet your audience Find out exactly who your audience is and who buys and uses the products and services you offer. In the beginning, the easiest way to do this is to research your current clients. When defining your buyer personas, do not...
What Can SEO Do For Your Business – Infographic

What Can SEO Do For Your Business – Infographic

Why is SEO Important for My Business? Do I really need to invest in Search Engine Optimization or can I get by without it? If you’re asking these type of questions, you’re in the right place, and we are here to help you. In this infographic, we present to you some specific reasons why SEO can be a game-changing factor for your company and why every business, no matter the size, should definitely invest in SEO. If you need help, do not hesitate to contact...
Digital Marketing Made Simple.

Digital Marketing Made Simple.

Not thousands or millions, the total number of users the Internet has today, is around 3.4 billion people. Approximately 40% of the entire worlds population. With so many people watching what happens on social networks and looking for information straight from Google, it’s no wonder the digital environment is the best place for your business to be. And how to gain prominence over there? Through Digital Marketing. Digital Marketing is the set of strategies aimed at promoting a brand on the internet. It differs from traditional marketing by involving the use of different online channels and methods that allow the analysis of results in real time. Advantages of digital marketing Digital marketing comes with several positive features compared to offline marketing formats. For example, by not having to deal with paper or broadcast printing, the process of producing digital marketing is much faster. But it does not stop there: digital marketing also earns points by having a better and more accurate results tracking system than any offline medium. Unlike Offline Marketing, where it is often impossible to pinpoint precisely which audience you are talking to, Digital Marketing enables a much more precise segmentation of your audience. This is because it is much easier to monitor the activity of users on the Internet, their consumption habits, their personal preferences and tastes, their professional trajectory, etc. That way, you can target very precisely the people to whom you want to advertise a product, service or content to. Also, there is a faster and more accurate measurement of results, so if something goes awry in your campaign, you can make corrections or...
Star Wars and  SEO – On what side of the force are you.

Star Wars and SEO – On what side of the force are you.

A long time ago, in a galaxy far, far away, there was a fight about the best way to optimise your website, to have it land at the top of search engine result pages (SERPs). As you might have guessed by the initial paragraph, and now that the Star Wars The Last Jedi has just come out, we will leave here a comparison between the world in a distant galaxy far, far away and the universe of search engines that are part of our reality. We can find many analogies between the Star Wars movies and our SEO practices. The algorithms of search engines are as enigmatic as the Force in Star Wars. In the saga, there is the Jedi Order, which is part of the light side of the Force, and the Sith Lords, who make up the dark side of the Force. In the SEO world, we have Black Hat, equivalent to the dark side of the Force, and the White Hat, the light side. The analogy of the Sith versus the Jedi is perfect since, for those who are starting their site from scratch, it can be tempting to surrender to the appeal of Black Hat, since it theoretically can give quicker results. However, it also has serious consequences. Just like the dark side of the force that often tried to seduce the most vulnerable, inexperienced Jedi with a penchant for dark attitudes and thoughts, like Anakin Skywalker, who became the famous and feared Darth Vader, the dark side of SEO, known as Black Hat SEO tries to convince a person to use features like hidden...
SEO Trends For 2018

SEO Trends For 2018

With the popularization of the internet, becoming visible in the search engines by investing in digital marketing has become paramount these days. As the year is coming to an end, in this post, we will talk about the main SEO trends for 2018 and how you can gain more visibility for your site. SEO Trends for 2018: Voice Search The way users search for information online is changing and with the arrival of voice search on both mobiles and tablets. Chatbots such as Siri, Google voice, and Cortana are now widely used by users, and it is expected that in 2018 this trend will continue to grow. To adapt your SEO strategy for voice searches we recommend: Think about the types of questions your customers may ask. Create pages of frequently asked questions focused on long tail keywords and conversational keywords. Instead of putting phrases like “restaurants in Dublin,” include questions on your pages such as “Where can you eat well in the centre of Dublin?” Link Building Backlinks will still be effective in 2018, but it will be more important than ever to rely on quality over quantity. It is better to have a single link from a very trustworthy website than to have many low-quality ones from spammed and shady websites. Treating quality guest blogging as an integral part of a link building strategy will also continue to be an SEO trend next year. User experience User experience will become even more important in 2018. Having a fast, responsive website with a good navigation structure and a lot of useful and quality content is essential for providing...
Preparing Your PPC Campaigns for Black Friday and Cyber Monday.

Preparing Your PPC Campaigns for Black Friday and Cyber Monday.

Black Friday is just around the corner, literally only a few days away, and a lot of advertisers are still not ready for what is one of the most important e-commerce dates of the year. If by any chance you are one of them, don´t despair, despite not being the ideal solution as most of this preparation should be made with weeks in advance, it’s not too late to make some last minute changes that can leave your site just a click away from the multitudes of users who are looking for the products you supply and help you generate a very positive return on investment (ROI) In this digital era, instead of pursuing a particular product in a crowded mall, the majority of consumers now prefer to access the web to locate specific products and buy them online. After conducting an online search, people are looking for the best deals, which are often listed in Payed Advertising, particularly Google Ads. And this further endorses the importance of Pay Per Click (PPC) Advertising. Thanks to the increase in the consumer’s interest in making purchases because of all the discounts and promotions, with careful planning and by following our recommendations below, you will be able to increase your store’s traffic and consequent sales. Create new, or adjust your existing Ads and their corresponding keywords. Online shoppers change their shopping mentality during the Black Friday season. It is of vital importance that you also change your Ad copy’s and use keywords that reflect this buying mood to boost more search volumes related to it. During Black Friday, all PPC ads should...