Digital Marketing Blog

Google Ad Grants For Non Profits

Google Ad Grants, provide a significant opportunity for Non-profits to advertise their charities on Google, driving thousands of targeted visitors to their website every month. In the ever increasing competitiveness of this sector, having a presence here might give charities the competitive advantage they need to grow, or even just to survive. In this post we discuss what Google Ad Grants are, how to get them and how to keep hold of them to avail free advertising worth USD$10,000 every month.

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Dominate AdWords With Super-Sized Expanded Text Ads.

This year, has arguably seen the largest amount of changes in Google AdWords since the advertising platform was rolled out nearly 16 years ago. Expanded text ads is perhaps the most significant change, giving advertisers nearly 50% extra space in the ad copy. By effectively incorporating appropriate ad extensions you now have the ability to contruct ads that are over 500 characters in size.

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Expanded Text Ads have arrived

Whenever there is an announcement of a new feature in Google AdWords the ears of the SWOT Digital PPC Team prick up. As anyone who is a follower of the Google AdWords blog will know updates are not uncommon. However, they are generally not seismic and typically do not make front page news, even in the very niche world of pay per click advertising.

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Have Your Google Rankings or Organic Traffic Dropped?

If you have noticed a decrease in your organic rankings and website traffic recently it is important to identify what the problem might be and resolve it as soon as possible.

Take a read of our handy 3 part guide and see why you are dropping down the rankings or sitting on a ticking bomb that could lead to organic disaster.

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Mobile Friendly Websites Part 1: Recent developments and trends

If you own or operate a website, Google’s website update of April 2015, will not have passed you by. You may remember it was headline news, with even SKY News and the BBC carrying the story of so-called Mobilegeddon and mobile friendly websites. We were told it was going to be the biggest update in a very long time and anyone without a mobile friendly website, could expect to see a significant (negative) impact on the organic traffic they received from mobile devices.

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Referrer Spam and Your Analytics

For over a year now your Google Analytics data has been corrupted by rogue traffic sources that you have probably not been aware of.

What this means is that the overall traffic that you have seen rising on your site may not actually be from legitimate sources and your website has not actually being growing the way you actually thought.

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5 Killer Google AdWords Features You Should Be Using

If you are a small business owner you are likely familiar with Google AdWords advertising. You’ve probably been approached by numerous Google AdWords agencies and/or Google themselves, maybe enticing you in offering sign-up incentives likes this:   Google AdWords Promotional Credit Offer   You may have decided to run with AdWords and are currently using this advertising channel to push targeted traffic to your website. Maybe you have adequate resources in-house and are doing it yourself, or maybe you decided to outsource this to a third party to manage this for you. If you are currently using AdWords you are probably wondering if you are getting the most from it and if you are using an agency, whether they are doing a good job for you. Below I discuss five great features of AdWords that if you are using AdWords in any shape or form should be very familiar with. Google AdWords Change History Report This is a biggy, particularly if you are outsourcing your AdWords management. You can find it in your AdWords dashboard under the tools drop-down menu as shown below Change History Report in Google AdWords   Here you can see a history of all the changes that have been made to your account. This is the first place you should look if you are not happy with the level of activity on your AdWords account and are concerned your AdWords agency are not working as hard as you want them to.  Any changes that are made are detailed and dated going back to the beginning of your AdWords advertising. It’s also a very useful tool,... read more

SWOT Digital Limited achieve Google Partner Accreditation.

Recently SWOT Digital were certified by Google, as Google Partners. We are delighted to achieve this accreditation and look forward to working with Google, to better serve both our existing and future clients. Why is Google Partner accreditation important? 1) It gives our existing customers the peace of mind that their AdWords Accounts are being setup, optimised and managed by a company that meets Google’s high standards for Google Partner accreditation 2) It informs prospective clients that SWOT Digital are serious about AdWords.  We have satisfied Google’s criteria to have been awarded Google Partner status. How did we achieve Google Partner accreditation? Qualifying Google Partners must: 1) Pass a number of examinations set up Google. These exams cover different areas of Google AdWords including the search network, the display network, video advertising and Google Analytics 2) Adhere to best practise in Google AdWords management such as improving the quality score of keywords, using location targeting and topic targeting. 3) Maintain a client spend of over USD$10,000 over a continuous 90 day period. Do you need a Google AdWords Partner for the management of your own Google AdWords account? A Google AdWords partner should know Google AdWords inside out! You might be managing your own AdWords account in house at the moment and are seeing good results. You might be getting leads and customers but is your AdWords account delivering to the maximum? We would always advocate that as a small business you should focus on your core business activity and it is likely if you did this and outsourced non-core activities (like Google AdWords management) you should get a... read more

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