Digital Marketing Blog
Whenever there is an announcement of a new feature in Google AdWords the ears of the SWOT Digital PPC Team prick up. As anyone who is a follower of the Google AdWords blog will know updates are not uncommon. However, they are generally not seismic and typically do not make front page news, even in the very niche world of pay per click advertising.read more
Have you noticed while browsing through your personal news feed that now the posts are primarily your friends and family? That is because Facebook’s new algorithm prioritises these profile posts over page posts.read more
If you have noticed a decrease in your organic rankings and website traffic recently it is important to identify what the problem might be and resolve it as soon as possible.
Take a read of our handy 3 part guide and see why you are dropping down the rankings or sitting on a ticking bomb that could lead to organic disaster.read more
If you own or operate a website, Google’s website update of April 2015, will not have passed you by. You may remember it was headline news, with even SKY News and the BBC carrying the story of so-called Mobilegeddon and mobile friendly websites. We were told it was going to be the biggest update in a very long time and anyone without a mobile friendly website, could expect to see a significant (negative) impact on the organic traffic they received from mobile devices.read more
AdWords is a great tool if used properly. If not you can waste a lot of time and money. Read our 69 AdWords tips to help you run better AdWords campaigns.read more
For over a year now your Google Analytics data has been corrupted by rogue traffic sources that you have probably not been aware of.
What this means is that the overall traffic that you have seen rising on your site may not actually be from legitimate sources and your website has not actually being growing the way you actually thought.read more
What do you need to know about the mobile friendly algorithm? We discuss the likely impact and two tools to help you diagnose mobile and speed issues.read more