In addition to optimising your site to make it appear as well-positioned as possible, PPC is another indispensable tool in an integrated web campaign and is sometimes the right and quickest choice to achieve greater visibility and generate traffic to your website.
Black Friday is just around the corner, literally only a few days away, and a lot of advertisers are still not ready for what is one of the most important e-commerce dates of the year. In this digital era, instead of pursuing a particular product in a crowded mall, the
The newest AdWords extension, CALLOUT extensions, is being rolled out right now. In beta for a time, all AdWords users will now start to see this new option in their Ad Extension tab.