It is our firm belief that digital marketing can only work with a holistic approach. For that reason, we are paying special attention to the combination of Pay-Per-Click Advertising (PPC) and Search Engine Optimisation (SEO). Before we get into it, we should mention that most people view these strategies as being
Pay-per-click (PPC) advertising is precise & transparent. In this over view re run through the benefits that PPC can bring to your business. PPC ads are the ones you see at the top and along the sides of search engine result pages and social media platforms. In order to
In addition to optimising your site to make it appear as well-positioned as possible, PPC is another indispensable tool in an integrated web campaign and is sometimes the right and quickest choice to achieve greater visibility and generate traffic to your website.
Black Friday is just around the corner, literally only a few days away, and a lot of advertisers are still not ready for what is one of the most important e-commerce dates of the year. In this digital era, instead of pursuing a particular product in a crowded mall, the
A major update in Google AdWords has affected most advertisers in the last few days. Somewhat controversial, this modification takes full charge of the platform's daily budgeting system. If your ads are not served because of low traffic one day, they will run more often on another day when the volume