Digital Marketing Blog | Digital Marketing News

Blog Google Ads

Search Ads or Display Ads: What’s Best for Brand Awareness vs Direct Response?

Deciding to invest in digital marketing for your business or brand is a huge step.…

Bruno GrandisAugust 29, 2025

Blog Brand Design

When Is It Time to Refresh Your Visual Identity?

A visual identity is much more than a logo and a few colours. It is…

Marko MutavdzicAugust 18, 2025

Blog SEO SEO Tips

SEO Guide for Real Estate Agents

Starting the journey to buy a new home or find the perfect spot for business…

Smilja PješivacAugust 12, 2025

Blog Web Design

Good Design vs. Bad Design: How to Recognise the Difference and Why Minimalism is Key

Good design is not just a beautifully crafted element. It is functional, intuitive and efficient.…

Marko MutavdzicAugust 4, 2025

Blog

How AI Is Reshaping PPC Advertising in Ireland

Artificial Intelligence is rapidly transforming the landscape of PPC advertising. From ad creation and targeting…

Chris WangerJuly 16, 2025

Company News

SWOT Digital Turns 11: Reflecting on the Work Behind the Milestone

Eleven years in business. That number carries weight. Back in 2014, SWOT Digital started out…

Chris WangerMay 28, 2025

Blog Digital Marketing SEO SEO News

Is Your Business Losing Google Reviews? Here’s What You Need to Know

If you’ve recently noticed a sudden drop in your Google reviews, you’re not alone. Businesses…

Mark LoudFebruary 11, 2025

Blog Digital Marketing SEO

Local SEO Strategies: Dominate Your Neighbourhood Online

If you run a local business, your online presence is crucial. With so many people…

SWOTOctober 23, 2024

Blog Digital Marketing SEO SEO News

Google’s August 2024 Core Update: What You Need to Know and Do

Keeping up with Google’s frequent updates is a must if you want to maintain your…

SWOTAugust 21, 2024

Blog Digital Marketing

What Is First-Party Data And Why It Is So Important For Digital Advertising

The future of the digital advertising ecosystem and measurement continues to change and evolve every…

SWOTMay 20, 2022

Blog SEO SEO Tips

SEO Guide for Real Estate Agents

Starting the journey to buy a new home or find the perfect spot for business…

Smilja PješivacAugust 12, 2025

Blog SEO SEO Tips

SEO Tips for E-commerce Websites: A Complete Guide

Search engine optimisation (SEO) is crucial for e-commerce websites to attract organic traffic, improve visibility,…

Smilja PješivacFebruary 28, 2025

Blog Digital Marketing SEO SEO News

Is Your Business Losing Google Reviews? Here’s What You Need to Know

If you’ve recently noticed a sudden drop in your Google reviews, you’re not alone. Businesses…

Mark LoudFebruary 11, 2025

Blog Digital Marketing SEO

Local SEO Strategies: Dominate Your Neighbourhood Online

If you run a local business, your online presence is crucial. With so many people…

SWOTOctober 23, 2024

Blog Digital Marketing SEO SEO News

Google’s August 2024 Core Update: What You Need to Know and Do

Keeping up with Google’s frequent updates is a must if you want to maintain your…

SWOTAugust 21, 2024

Blog SEO SEO Tips

Local Search Optimisation | Dublin SEO Agency

Local search optimisation is one of the key elements of a successful SEO strategy…

SWOTOctober 10, 2020

Blog Web Design

Good Design vs. Bad Design: How to Recognise the Difference and Why Minimalism is Key

Good design is not just a beautifully crafted element. It is functional, intuitive and efficient.…

Marko MutavdzicAugust 4, 2025

Blog Web Design

Responsive Website: Main Features & Benefits

The way we are surfing the internet is increasingly diverse. Now we can view and…

SWOTMay 16, 2019

Blog Marketing Strategy Web Design

How to Give your Company’s Website a Powerful Boost

In modern times the presence of your business is not only established with a physical…

SWOTFebruary 22, 2019

Blog Client News

SWOT Client Shortlisted for Awards

SWOT Digital would like to congratulate our client Intelligo Software who has just been nominated…

SWOTApril 7, 2017